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    "markdown": "About Rotgar\n\n# SEO since 2008. AI visibility for clinics today.\n\nRotgar helps clinics and healthcare groups improve visibility in Google AI Overviews, ChatGPT and Gemini. We measure each platform separately because each produces different answers and evidence.\n\n[Book a 30-minute call](https://calendly.com/z-rotgar/30min)\n\n![Evgeniy Yudin and the Rotgar team at work](https://rotgar.com/images/rotgar-team.webp)\n\nFounder-reviewed strategy\n\n## Agency delivery with one strategic direction\n\nEvgeniy Yudin reviews and approves strategy across every project. The agency team handles delivery.\n\nRotgar goes deep in a small number of disciplines and industries instead of spreading expertise across unrelated services.\n\nSEO\n\nSince 2008\n\nRotgar\n\nFounded 2011\n\nBase\n\nSpain\n\nReach\n\nWorldwide\n\n[Evgeniy on LinkedIn](https://www.linkedin.com/in/growth-solutions/) [Rotgar on LinkedIn](https://www.linkedin.com/company/rotgarseo-pro/)\n\nHow the focus narrowed\n\n## From broad digital work to specialist search\n\nEach step reduced the number of disciplines or industries and increased the depth of the work.\n\n2008\n\n### SEO foundations\n\nWork began across websites, paid search and SEO. SEO became the discipline where the deepest expertise accumulated.\n\n2011\n\n### SEO became the core\n\nRotgar narrowed its scope from broad digital delivery to search strategy and implementation.\n\nHealthcare focus\n\n### Industry focus replaced generic delivery\n\nOur current services focus on clinics, with medical research and measurement built around how patients choose care.\n\n2024 onward\n\n### AI search became measurable\n\nGoogle AI Overviews, ChatGPT and Gemini became separate systems with their own tests and metrics.\n\nTwo focused services\n\n## AI visibility, measured platform by platform.\n\nGoogle AI Overviews, ChatGPT and Gemini remain separate measurement surfaces. We do not combine them into one unexplained visibility score.\n\n01\n\n### Google AI Overviews\n\nSearch queries, organization presence, citations, sources, competitors and what the answer says.\n\n02\n\n### ChatGPT + Gemini Visibility\n\nPrompts, not search queries: mentions, recommendations, sources, sentiment and repeatability.\n\nAnalytical coverage\n\n## More coverage. Human judgment.\n\nPurpose-built automation lets us compare more queries, pages, markets and AI answers than a manual review can cover consistently.\n\nEvery finding is checked by the team before it becomes a recommendation. Evgeniy remains accountable for strategy and priorities.\n\n## What changes in practice\n\nPatient-question coverage with visible citations, clinic mentions and competitor context\n\nMore frequent checks where the project needs them\n\nRepeatable tests across Google AI Overviews, ChatGPT and Gemini\n\nHuman review before findings become recommendations\n\nClinics only\n\n## Explore the work behind our recommendations\n\nOur research, methodology and services focus on healthcare AI visibility. Historical reviews describe the work reviewed, not proven AI-acquisition outcomes.\n\n[**AI visibility services** Google AI Overviews and ChatGPT + Gemini visibility for clinics.](https://rotgar.com/medical/services)[**Healthcare AI research** Published studies, reproducible datasets and practical resources.](https://rotgar.com/resources)[**Agency-wide verified reviews** 5.0 overall rating across 26 reviews on Clutch.](https://clutch.co/profile/rotgar)\n\nIn the media\n\n## Our research, featured in healthcare media\n\nPublished in![eHealthcare Strategy & Trends](https://rotgar.com/logos/ehealthcare-strategy-and-trends.jpg)\n\nAugust 31, 2026 By Evgeniy Yudin\n\n### If You Rank High on Google, Will AI Assistants Cite You? Maybe Not.\n\nRotgar analyzed 322 U.S. medical questions to test whether strong Google rankings translate into citations from ChatGPT and Gemini. The result: healthcare marketers need to measure all three surfaces separately.\n\n[Read the article ](https://ehealthcarestrategy.com/if-you-rank-high-on-google-will-ai-assistants-cite-you-maybe-not/?access_code=196844)\n\nMonetag\n\n> “AI is indeed creating content inflation, but not expertise inflation.”\n\n**Evgeniy Yudin** SEO Expert and AI Visibility Consultant\n\n[Read the article ](https://monetag.com/blog/content-inflation-ai-synthetic-content/)\n\nAI Visibility Audit\n\n## AI Visibility Audit\n\nThe AI visibility audit starts with your clinic, priority market and patient search language. We review your website and test the questions patients ask Google AI Overviews, ChatGPT and Gemini before choosing care.\n\n- Your current visibility and named competitors\n- The sources linked in AI answers\n- What already works and a prioritized list of improvements\n\nSeveral locations, markets or languages? [Book a 30-minute call ](https://calendly.com/z-rotgar/30min) We’ll discuss the scope for your organization.\n",
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