Canonical: https://rotgar.com/about

About Rotgar

# SEO since 2008. AI visibility for clinics today.

Rotgar helps clinics and healthcare groups improve visibility in Google AI Overviews, ChatGPT and Gemini. We measure each platform separately because each produces different answers and evidence.

[Book a 30-minute call](https://calendly.com/z-rotgar/30min)

![Evgeniy Yudin and the Rotgar team at work](https://rotgar.com/images/rotgar-team.webp)

Founder-reviewed strategy

## Agency delivery with one strategic direction

Evgeniy Yudin reviews and approves strategy across every project. The agency team handles delivery.

Rotgar goes deep in a small number of disciplines and industries instead of spreading expertise across unrelated services.

SEO

Since 2008

Rotgar

Founded 2011

Base

Spain

Reach

Worldwide

[Evgeniy on LinkedIn](https://www.linkedin.com/in/growth-solutions/) [Rotgar on LinkedIn](https://www.linkedin.com/company/rotgarseo-pro/)

How the focus narrowed

## From broad digital work to specialist search

Each step reduced the number of disciplines or industries and increased the depth of the work.

2008

### SEO foundations

Work began across websites, paid search and SEO. SEO became the discipline where the deepest expertise accumulated.

2011

### SEO became the core

Rotgar narrowed its scope from broad digital delivery to search strategy and implementation.

Healthcare focus

### Industry focus replaced generic delivery

Our current services focus on clinics, with medical research and measurement built around how patients choose care.

2024 onward

### AI search became measurable

Google AI Overviews, ChatGPT and Gemini became separate systems with their own tests and metrics.

Two focused services

## AI visibility, measured platform by platform.

Google AI Overviews, ChatGPT and Gemini remain separate measurement surfaces. We do not combine them into one unexplained visibility score.

01

### Google AI Overviews

Search queries, organization presence, citations, sources, competitors and what the answer says.

02

### ChatGPT + Gemini Visibility

Prompts, not search queries: mentions, recommendations, sources, sentiment and repeatability.

Analytical coverage

## More coverage. Human judgment.

Purpose-built automation lets us compare more queries, pages, markets and AI answers than a manual review can cover consistently.

Every finding is checked by the team before it becomes a recommendation. Evgeniy remains accountable for strategy and priorities.

## What changes in practice

Patient-question coverage with visible citations, clinic mentions and competitor context

More frequent checks where the project needs them

Repeatable tests across Google AI Overviews, ChatGPT and Gemini

Human review before findings become recommendations

Clinics only

## Explore the work behind our recommendations

Our research, methodology and services focus on healthcare AI visibility. Historical reviews describe the work reviewed, not proven AI-acquisition outcomes.

[**AI visibility services** Google AI Overviews and ChatGPT + Gemini visibility for clinics.](https://rotgar.com/medical/services)[**Healthcare AI research** Published studies, reproducible datasets and practical resources.](https://rotgar.com/resources)[**Agency-wide verified reviews** 5.0 overall rating across 26 reviews on Clutch.](https://clutch.co/profile/rotgar)

In the media

## Our research, featured in healthcare media

Published in![eHealthcare Strategy & Trends](https://rotgar.com/logos/ehealthcare-strategy-and-trends.jpg)

August 31, 2026 By Evgeniy Yudin

### If You Rank High on Google, Will AI Assistants Cite You? Maybe Not.

Rotgar analyzed 322 U.S. medical questions to test whether strong Google rankings translate into citations from ChatGPT and Gemini. The result: healthcare marketers need to measure all three surfaces separately.

[Read the article ](https://ehealthcarestrategy.com/if-you-rank-high-on-google-will-ai-assistants-cite-you-maybe-not/?access_code=196844)

Monetag

> “AI is indeed creating content inflation, but not expertise inflation.”

**Evgeniy Yudin** SEO Expert and AI Visibility Consultant

[Read the article ](https://monetag.com/blog/content-inflation-ai-synthetic-content/)

AI Visibility Audit

## AI Visibility Audit

The AI visibility audit starts with your clinic, priority market and patient search language. We review your website and test the questions patients ask Google AI Overviews, ChatGPT and Gemini before choosing care.

- Your current visibility and named competitors
- The sources linked in AI answers
- What already works and a prioritized list of improvements

Several locations, markets or languages? [Book a 30-minute call ](https://calendly.com/z-rotgar/30min) We’ll discuss the scope for your organization.
