Canonical: https://rotgar.com/

AI visibility for clinics

# Help patients find your clinic in AI answers

Google AI Overviews, ChatGPT and Gemini visibility for clinics, dental practices and multi-location healthcare groups.

Google AI Overviews

ChatGPT

Gemini

[Book a 30-minute call](https://calendly.com/z-rotgar/30min)

![Rotgar team discussing a search strategy](https://rotgar.com/images/rotgar-team.webp)

**Rotgar** SEO since 2008

**2008** SEO work started

**2011** Rotgar founded

[![Clutch](https://rotgar.com/logos/clutch.svg)Agency-wide verified reviews **5.0** 26 reviews](https://clutch.co/profile/rotgar) [**30 minutes** Book a 30-minute call](https://calendly.com/z-rotgar/30min)

Audit contents

## See where your clinic appears—and what to fix first

We test patient questions in Google AI Overviews, ChatGPT and Gemini, record which clinics appear and inspect the sources linked in each answer. Then we show what already works, where competitors appear and what to fix first.

[Book a 30-minute call ](https://calendly.com/z-rotgar/30min)

01 Scope

### Questions, queries and prompts tested

Patient questions, search queries and AI prompts selected by priority service, decision stage, market, language and named competitors.

02 Evidence

### Baseline results

Starting results captured in Google AI Overviews and ChatGPT + Gemini.

03 Evidence

### Sources behind the answers

Visible clinic pages and third-party sources linked or named in each captured answer.

04 Strengths

### What already works

Queries and prompts where your clinic already appears, plus the pages and sources associated with that visibility.

05 Diagnosis

### Competitor gaps

Queries and prompts where another clinic appears and yours does not.

06 Action plan

### Prioritized fixes

Next action, owner and success check—ranked by value and effort.

Methodology

## Two services. Evidence for each AI platform.

We capture what a patient sees, inspect the answer and its cited sources, then prioritize improvements. An AI mention is a visibility signal, not a booking: website visits and patient inquiries are measured separately where data is available.

01

### Google AI Overviews

Answer triggers, named clinics, cited sources and competitor coverage.

[Explore the service ](https://rotgar.com/medical/services/google-ai-overviews)

02

### ChatGPT + Gemini Visibility

Mentions, recommendations, tone, sources and answer stability, measured separately for each platform.

[Explore the service ](https://rotgar.com/medical/services/chatgpt-gemini)

[See the measurement framework ](https://rotgar.com/medical/methodology)

Original Rotgar research

## Do ChatGPT and Gemini cite the same sources as Google?

Explore exact URL and domain overlap with Google’s top 20 results across US prompts formedical niches. Niche comparisons are descriptive because collection windows and modes differed.

[Read the source-overlap study](https://rotgar.com/medical/resources/google-top-20-chatgpt-gemini-source-overlap)

Medical marketing compliance

## Growth plans must fit the rules of each market

AI visibility work starts with public questions, answers and website information. We map claim-review requirements before implementation and keep final medical and legal approval with the clinic.

[How we handle regulated data ](https://rotgar.com/medical/data-security)

**US**

Health claims require appropriate support under [FTC guidance](https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance). Optional client-system access is scoped separately through our data-security process.

**Europe**

Health data receives special protection under the [GDPR](https://commission.europa.eu/law/law-topic/data-protection/information-individuals_en). DACH is scoped country by country; Germany adds the [Heilmittelwerbegesetz](https://www.gesetze-im-internet.de/heilmwerbg/BJNR006049965.html).

**UK**

UK GDPR and the [CAP Code](https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html) shape treatment, cosmetic-intervention and prescription-only medicine claims.

**UAE**

Website and digital health advertising may require [MOHAP or other authority approval](https://mohap.gov.ae/en/w/issue-license-/-renew-license-for-a-health-advertisement). We scope work by emirate and licensing authority.

**Canada**

Privacy is scoped by province. Claims and promotional content are checked against applicable [Health Canada rules](https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/policies-guidance-documents/policy-distinction-between-advertising-activities.html).

In the media

## Our research, featured in healthcare media

Published in![eHealthcare Strategy & Trends](https://rotgar.com/logos/ehealthcare-strategy-and-trends.jpg)

August 31, 2026 By Evgeniy Yudin

### If You Rank High on Google, Will AI Assistants Cite You? Maybe Not.

Rotgar analyzed 322 U.S. medical questions to test whether strong Google rankings translate into citations from ChatGPT and Gemini. The result: healthcare marketers need to measure all three surfaces separately.

[Read the article ](https://ehealthcarestrategy.com/if-you-rank-high-on-google-will-ai-assistants-cite-you-maybe-not/?access_code=196844)

Monetag

> “AI is indeed creating content inflation, but not expertise inflation.”

**Evgeniy Yudin** SEO Expert and AI Visibility Consultant

[Read the article ](https://monetag.com/blog/content-inflation-ai-synthetic-content/)

Client reviews

## What healthcare and wellness clients say

[![Clutch](https://rotgar.com/logos/clutch.svg)Agency-wide verified reviews **5.0** 26 reviews](https://clutch.co/profile/rotgar)

These reviews describe historical healthcare and wellness engagements, including SEO work. They are evidence of client experience, not measured AI-visibility outcomes.

04★★★★★

> “They listen and try to be as hands-on as possible.”

**Thomas Rosenfeld** CMO, Healthcare Organization Oklahoma City, Oklahoma

**Healthcare Organization** SEO

Healthcare SEO

[View on Clutch ](https://clutch.co/go-to-review/c47dcd5e-c8bb-4c7f-875f-9a096e7679f8/137080)

03★★★★★

> “They delivered beyond our expectations.”

**Jamie Lydon** Managing Director, hellthio Gypsum, Colorado

**hellthio / Skincare Lab** SEO

Health & beauty SEO

[View on Clutch ](https://clutch.co/go-to-review/c47dcd5e-c8bb-4c7f-875f-9a096e7679f8/9453)

02★★★★★

> “Their personalized service and responsiveness to my questions and concerns are incredible.”

**Daniel Fonder** Owner, Appw Clinic Boston, Massachusetts

**Appw Clinic** SEO

Dental SEO

[View on Clutch ](https://clutch.co/go-to-review/c47dcd5e-c8bb-4c7f-875f-9a096e7679f8/57207)

01★★★★★

> “Their project management style is effective.”

**Oliver Romero** Owner & Dental Specialist, Dentalia Krasovsky Beverly Hills, California

**Dentalia Krasovsky** SEO

Dental SEO

[View on Clutch ](https://clutch.co/go-to-review/c47dcd5e-c8bb-4c7f-875f-9a096e7679f8/72135)

06★★★★★

> “We've managed to get top-3 during our 2-month cooperation. It's extremely fast.”

**Angela Dickerson** Sales agent, ArganMidas Kyiv, Ukraine

**ArganMidas** SEO

Skin care SEO

[View on Clutch ](https://clutch.co/go-to-review/c47dcd5e-c8bb-4c7f-875f-9a096e7679f8/91130)

05★★★★★

> “They've increased our visibility and our website visits month-to-month.”

**Oliver Zatopa** Medical Services Director, A-Clinic Kharkiv, Ukraine

**A-Clinic** SEO

Dental SEO

[View on Clutch ](https://clutch.co/go-to-review/c47dcd5e-c8bb-4c7f-875f-9a096e7679f8/63480)

**1** / 6

Global healthcare AI visibility

## We work with clinics and medical organizations worldwide

Search behavior, language, clinic, doctor and location data, and claim review are scoped for each market. Each region gets its own analysis, interpretation and priorities.

[**US** Treatment and local demand, analyzed by city and metro area using public search data.](https://rotgar.com/medical/markets/us)[**Europe** Spain and other European markets, analyzed separately by country, language, city and patient journey.](https://rotgar.com/medical/markets/europe)[**UK** Private-clinic, specialist and local searches, analyzed under UK data and medical-advertising rules.](https://rotgar.com/medical/markets/uk)[**UAE** English and Arabic demand, analyzed separately by emirate, treatment, clinic location and licensing authority.](https://rotgar.com/medical/markets/uae)[**Canada** English and French demand, analyzed separately by province, city, treatment and clinic location.](https://rotgar.com/medical/markets/canada)

[Compare market approaches ](https://rotgar.com/medical/markets)

Medical verticals

## Specific patient journeys, not a generic clinic template

Each vertical starts with the questions patients ask before they choose a treatment, clinician or location.

[**Dental** Separate urgent access, routine care and planned treatment research so each patient reaches the right dentist, service and location.](https://rotgar.com/medical/niches/dental)[**Aesthetic medicine** Find where patients encounter your injectables, filler and laser services in ChatGPT, Gemini, Google AI Overviews and AI Mode. We audit the answers, improve the agreed website pages and check again.](https://rotgar.com/medical/niches/aesthetic-medicine)[**Physiotherapy** AI visibility audits, page improvements and rechecks for sports and postoperative physical therapy—by service, therapist and branch.](https://rotgar.com/medical/niches/physiotherapy)[**Fertility & IVF** AI visibility audits, approved implementation and rechecks for IVF, IUI and fertility preservation—across ChatGPT, Gemini and Google AI Overviews.](https://rotgar.com/medical/niches/fertility-ivf)[**Dermatology** Audit, approved implementation and rechecks for medical and cosmetic dermatology in ChatGPT, Gemini and Google AI Overviews—by service and dermatologist.](https://rotgar.com/medical/niches/dermatology)[**Hair transplant** AI visibility audits, page improvements and rechecks for hair transplant clinics—by FUE/FUT service, surgeon, consultation and follow-up.](https://rotgar.com/medical/niches/hair-transplant)[**Cosmetic plastic surgery** AI search optimization for cosmetic plastic surgery practices: audit rhinoplasty, facelift and other priority operations in ChatGPT, Gemini, Google AI Overviews and AI Mode, then implement and recheck the agreed improvements.](https://rotgar.com/medical/niches/plastic-surgery)[**Mental health** AI visibility audits, page improvements and rechecks for therapy, psychiatry and telehealth—by clinician, age group and jurisdiction.](https://rotgar.com/medical/niches/mental-health)[**Multi-specialty groups** AI visibility audits, improvements and rechecks for medical groups—connecting specialty, doctor and branch in ChatGPT, Gemini and Google AI Overviews.](https://rotgar.com/medical/niches/multi-specialty)

AI Visibility Audit

## See where patients find competitors first

The AI visibility audit starts with one clinic or selected location, one priority market and one patient language.

**Best fit** Clinics, hospitals and medical groups in:

- Dental
- Aesthetic medicine
- Physiotherapy
- Fertility & IVF
- Dermatology
- Hair transplant
- Cosmetic plastic surgery
- Mental health
- Multi-specialty groups

- Your current visibility and named competitors
- The sources AI answers cite
- A prioritized list of improvements to implement

Need to cover several clinics, locations, countries, markets or patient languages? [Book a 30-minute call ](https://calendly.com/z-rotgar/30min) We’ll discuss the scope for your organization.
