Questions, queries and prompts tested
Patient questions, search queries and AI prompts selected by priority service, decision stage, market, language and named competitors.
AI visibility for clinics
Help patients find your clinic in AI answers
Google AI Overviews, ChatGPT and Gemini visibility for clinics, dental practices and multi-location healthcare groups.
Google AI Overviews
ChatGPT
Gemini
RotgarSEO since 2008
2008SEO work started
2011Rotgar founded
Agency-wide verified reviews5.026 reviewsFreeinitial visibility auditAudit contents
See where your clinic appears—and what to fix first
We test patient questions in Google AI Overviews, ChatGPT and Gemini, record which clinics appear and inspect the sources linked in each answer. Then we show what already works, where competitors appear and what to fix first.
See what the report includesBaseline results
Starting results captured in Google AI Overviews and ChatGPT + Gemini.
Sources behind the answers
Visible clinic pages and third-party sources linked or named in each captured answer.
What already works
Queries and prompts where your clinic already appears, plus the pages and sources associated with that visibility.
Competitor gaps
Queries and prompts where another clinic appears and yours does not.
Prioritized fixes
Next action, owner and success check—ranked by value and effort.
Methodology
Two services. Evidence for each AI platform.
We capture what a patient sees, inspect the answer and its cited sources, then prioritize improvements. An AI mention is a visibility signal, not a booking: website visits and patient inquiries are measured separately where data is available.
Google AI Overviews
Answer triggers, named clinics, cited sources and competitor coverage.
Explore the serviceChatGPT + Gemini Visibility
Mentions, recommendations, tone, sources and answer stability, measured separately for each platform.
Explore the serviceOriginal Rotgar research
Do ChatGPT and Gemini cite the same sources as Google?
Explore exact URL and domain overlap with Google’s top 20 results across US prompts formedical niches. Niche comparisons are descriptive because collection windows and modes differed.
Medical marketing compliance
Growth plans must fit the rules of each market
AI visibility work starts with public questions, answers and website information. We map claim-review requirements before implementation and keep final medical and legal approval with the clinic.
How we handle regulated dataHealth claims require appropriate support under FTC guidance. Optional client-system access is scoped separately through our data-security process.
Health data receives special protection under the GDPR. DACH is scoped country by country; Germany adds the Heilmittelwerbegesetz.
UK GDPR and the CAP Code shape treatment, cosmetic-intervention and prescription-only medicine claims.
Website and digital health advertising may require MOHAP or other authority approval. We scope work by emirate and licensing authority.
Privacy is scoped by province. Claims and promotional content are checked against applicable Health Canada rules.
Published in
If You Rank High on Google, Will AI Assistants Cite You? Maybe Not.
Read the article“AI is indeed creating content inflation, but not expertise inflation.”Read the article
Client reviews
What healthcare and wellness clients say
Agency-wide verified reviewsThese reviews describe historical healthcare and wellness engagements, including SEO work. They are evidence of client experience, not measured AI-visibility outcomes.
“They listen and try to be as hands-on as possible.”
Thomas RosenfeldCMO, Healthcare OrganizationOklahoma City, Oklahoma
Healthcare OrganizationSEO
“They delivered beyond our expectations.”
Jamie LydonManaging Director, hellthioGypsum, Colorado
hellthio / Skincare LabSEO
“Their personalized service and responsiveness to my questions and concerns are incredible.”
Daniel FonderOwner, Appw ClinicBoston, Massachusetts
Appw ClinicSEO
“Their project management style is effective.”
Oliver RomeroOwner & Dental Specialist, Dentalia KrasovskyBeverly Hills, California
Dentalia KrasovskySEO
“We've managed to get top-3 during our 2-month cooperation. It's extremely fast.”
Angela DickersonSales agent, ArganMidasKyiv, Ukraine
ArganMidasSEO
“They've increased our visibility and our website visits month-to-month.”
Oliver ZatopaMedical Services Director, A-ClinicKharkiv, Ukraine
A-ClinicSEO
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Global healthcare AI visibility
We work with clinics and medical organizations worldwide
Search behavior, language, clinic, doctor and location data, and claim review are scoped for each market. Each region gets its own analysis, interpretation and priorities.
USTreatment and local demand, analyzed by city and metro area using public search data.
→EuropeSpain and other European markets, analyzed separately by country, language, city and patient journey.
→UKPrivate-clinic, specialist and local searches, analyzed under UK data and medical-advertising rules.
→UAEEnglish and Arabic demand, analyzed separately by emirate, treatment, clinic location and licensing authority.
→CanadaEnglish and French demand, analyzed separately by province, city, treatment and clinic location.
→Medical verticals
Specific patient journeys, not a generic clinic template
Each vertical starts with the questions patients ask before they choose a treatment, clinician or location.
DentalSeparate urgent access, routine care and planned treatment research so each patient reaches the right dentist, service and location.
→Aesthetic medicineConnect concern-led research to approved procedures, qualified practitioners and clinic locations without presenting search content as a diagnosis.
→PhysiotherapyTranslate pain, injury and recovery language into the right service, therapist and location before a patient knows the clinic’s terminology.
→Fertility & IVFStructure treatment, eligibility, outcome definitions, cost and cross-border care so patients can compare clinics without misleading shortcuts.
→DermatologyKeep medical condition searches and cosmetic concern searches distinct, then connect each to the right dermatologist, service and location.
→Hair transplantMake candidacy, technique, clinical responsibility, package scope, destination and aftercare clear across an international comparison journey.
→Plastic surgeryConnect desired outcomes to procedure information, surgeon and facility entities, recovery planning and a clear consultation route.
→Mental healthOrganize sensitive need, therapy type, clinician fit and local or online access without turning search content into assessment or advice.
→Multi-specialty groupsResolve overlap between symptoms, services, specialties, clinicians and locations so the network sends each patient to the right entry point.
→Free audit
See where patients find competitors first
The simplest free audit starts with one clinic or selected location, one priority market and one patient language.
Best fitClinics, hospitals and medical groups in:
- Dental
- Aesthetic medicine
- Physiotherapy
- Fertility & IVF
- Dermatology
- Hair transplant
- Plastic surgery
- Mental health
- Multi-specialty groups
- Your current visibility and named competitors
- The sources AI answers cite
- A prioritized list of improvements to implement
Several clinics, locations, countries, markets or patient languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.