SEO foundations
Work began across websites, paid search and SEO. SEO became the discipline where the deepest expertise accumulated.
About Rotgar
SEO since 2008. Specialist search for medical organizations and law firms.
Rotgar helps medical organizations and law firms improve visibility across Google Search + Maps, Google AI Overviews, ChatGPT and Gemini. We measure each system separately because each produces different evidence.
Founder-reviewed strategy
Agency delivery with one strategic direction
Evgeniy Yudin reviews and approves strategy across every project. The agency team handles delivery.
Rotgar goes deep in a small number of disciplines and industries instead of spreading expertise across unrelated services.
- SEO
- Since 2008
- Rotgar
- Founded 2011
- Base
- Spain
- Reach
- Worldwide
How the focus narrowed
From broad digital work to specialist search
Each step reduced the number of disciplines or industries and increased the depth of the work.
SEO became the core
Rotgar narrowed its scope from broad digital delivery to search strategy and implementation.
Industry focus replaced generic delivery
Medical organizations and law firms now have separate services, research, methodology and decision journeys.
AI search became measurable
Google AI Overviews, ChatGPT and Gemini became separate systems with their own tests and metrics.
Three visibility systems
Three doors. Three measurement models.
We do not combine every search and AI result into one visibility score.
Google Search + Maps
Search queries, rankings, impressions, clicks, CTR and local visibility across organic results and Maps.
Google AI Overviews
Search queries, organization presence, citations, sources, competitors and what the answer says.
ChatGPT + Gemini Visibility
Prompts, not search queries: mentions, recommendations, sources, sentiment and repeatability.
Analytical coverage
More coverage. Human judgment.
Purpose-built automation lets us compare more queries, pages, markets and AI answers than a manual review can cover consistently.
Every finding is checked by the team before it becomes a recommendation. Evgeniy remains accountable for strategy and priorities.
What changes in practice
Deeper Search Console analysis across queries, pages, devices, markets and time
More frequent checks where the project needs them
Repeatable tests across Google AI Overviews, ChatGPT and Gemini
Human review before findings become recommendations
Specialist practices
Choose the search journey that fits your organization
The company and measurement principles are shared. Services, evidence and market context remain specific to each industry.
Free visibility audit
Start with a free visibility audit
The simplest free audit starts with one organization or selected location, one priority market and one search language. We review the complete website and select queries and prompts around your services, market and decision journey.
- Your current visibility and named competitors
- The sources shaping Search and AI answers
- What already works and a prioritized list of improvements
Several locations, markets or languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.