Questions, queries and prompts tested
Patient questions, search queries and AI prompts selected by priority service, decision stage, market, language and named competitors.
SEO and AI search for healthcare
Patient acquisition from Google, Maps and AI search
For clinics, hospitals, dental practices and multi-location healthcare groups.
Google
Google Maps
AI Overviews
ChatGPT
Gemini
RotgarSEO since 2008
2008SEO work started
2011Rotgar founded
Agency-wide verified reviews5.026 reviewsFreeinitial visibility auditAudit contents
See where your clinic appears—and what to fix first
We test patient questions, search queries and AI prompts, capture your starting visibility and trace each result to its sources. Then we show what already works, where competitors appear and what to fix first.
See what the report includesBaseline results
Starting results captured in Google Search + Maps, Google AI Overviews and ChatGPT + Gemini.
Sources behind the answers
Clinic pages, Google Business Profiles and third-party sites shaping each result.
What already works
Queries and prompts where your clinic already appears, plus the pages and profiles supporting that visibility.
Competitor gaps
Queries and prompts where another clinic appears and yours does not.
Prioritized fixes
Next action, owner and success check—ranked by value and effort.
Methodology
Measure the three doors to a patient inquiry
We capture what a patient sees, connect it to the sources behind the answer, then rank fixes by payoff and effort. An AI mention is a leading signal; the business path continues to a clinic page or Maps profile, then a call, form or booking.
Google Search + Maps
Demand, rankings, local packs, pages and patient actions.
Google AI Overviews
Triggers, named clinics, cited sources and competitor coverage.
ChatGPT + Gemini Visibility
Mentions, recommendations, tone, sources and answer stability.
Medical marketing compliance
Growth plans must fit the rules of each market
Google Search + Maps work is not generic lead generation. We start with public search and marketing data, map claim-review requirements before implementation and keep final medical and legal approval with the clinic.
How we handle regulated dataHealth data receives special protection under the GDPR. DACH is scoped country by country; Germany adds the Heilmittelwerbegesetz.
UK GDPR and the CAP Code shape treatment, cosmetic-intervention and prescription-only medicine claims.
Website and digital health advertising may require MOHAP or other authority approval. We scope work by emirate and licensing authority.
Health claims require appropriate support under FTC guidance. Optional client-system access is scoped separately through our data-security process.
Privacy is scoped by province. Claims and promotional content are checked against applicable Health Canada rules.
Client results
Medical growth reported by clinic teams
Public Clutch reviews with the result, SEO scope and original source stated clearly.
View all clinic casesNew patients from Google Search
A healthcare organization improved an outdated website's technical SEO and search presence and reported a 30% increase in new patients who found the practice through Google.
Read caseSearch impressions in five months
A surgery institute needed more people with obesity to discover its bariatric services. The client reported nearly 20,000 impressions in the first five months and new patients from organic search.
Read caseMedical search experience
Pill in Trip reached 1.1M+ organic visitors a month
The founder-owned medical information product grew through useful content, technical SEO and a search structure built around medication questions.
- Founded and led by Evgeniy Yudin
- Multilingual, global medical information product
- Peak: 1.1M+ monthly organic visitors
Medical information project
Public product references
Technology press, professional pharmacy education and a public product-launch record.
Professional educationWestern Pharmacy Exchange / UC IrvineListed under “Technology / Phone apps” in a UC Irvine faculty travel-health presentation for pharmacy professionals.Open source 
Hungarian technology pressHVG TechExplained how travelers can find equivalent medicines abroad by matching active ingredients.Read coverage 
Innovation publicationTrend HunterCovered Pill in Trip as a drug-equivalent search platform for travelers and expats.Read coverage 
Product launch platformProduct HuntHosts the public 2019 launch page for the cross-country medication search product.View launch The 1.1M+ traffic figure comes from Evgeniy Yudin’s public profile. The listed sources document the product and its international use.
Client reviews
What healthcare and wellness clients say
Agency-wide verified reviews“They listen and try to be as hands-on as possible.”
Thomas RosenfeldCMO, Healthcare OrganizationOklahoma City, Oklahoma
Healthcare OrganizationSEO
“They delivered beyond our expectations.”
Jamie LydonManaging Director, hellthioGypsum, Colorado
hellthio / Skincare LabSEO
“Their personalized service and responsiveness to my questions and concerns are incredible.”
Daniel FonderOwner, Appw ClinicBoston, Massachusetts
Appw ClinicSEO
“Their project management style is effective.”
Oliver RomeroOwner & Dental Specialist, Dentalia KrasovskyBeverly Hills, California
Dentalia KrasovskySEO
“We've managed to get top-3 during our 2-month cooperation. It's extremely fast.”
Angela DickersonSales agent, ArganMidasKyiv, Ukraine
ArganMidasSEO
“They've increased our visibility and our website visits month-to-month.”
Oliver ZatopaMedical Services Director, A-ClinicKharkiv, Ukraine
A-ClinicSEO
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Global medical search
We work with clinics and medical organizations worldwide
Search behavior, language, clinic, doctor and location data, and claim review are scoped for each market. Each region gets its own analysis, interpretation and priorities.
EuropeSpain and other European markets, analyzed separately by country, language, city and patient journey.
→UKPrivate-clinic, specialist and local searches, analyzed under UK data and medical-advertising rules.
→UAEEnglish and Arabic demand, analyzed separately by emirate, treatment, clinic location and licensing authority.
→USTreatment and local demand, analyzed by city and metro area using public search data.
→CanadaEnglish and French demand, analyzed separately by province, city, treatment and clinic location.
→Medical verticals
Specific patient journeys, not a generic clinic template
Each vertical starts with the questions patients ask before they choose a treatment, clinician or location.
DentalSeparate urgent access, routine care and planned treatment research so each patient reaches the right dentist, service and location.
→Aesthetic medicineConnect concern-led research to approved procedures, qualified practitioners and clinic locations without presenting search content as a diagnosis.
→PhysiotherapyTranslate pain, injury and recovery language into the right service, therapist and location before a patient knows the clinic’s terminology.
→Fertility & IVFStructure treatment, eligibility, outcome definitions, cost and cross-border care so patients can compare clinics without misleading shortcuts.
→DermatologyKeep medical condition searches and cosmetic concern searches distinct, then connect each to the right dermatologist, service and location.
→Hair transplantMake candidacy, technique, clinical responsibility, package scope, destination and aftercare clear across an international comparison journey.
→Plastic surgeryConnect desired outcomes to procedure information, surgeon and facility entities, recovery planning and a clear consultation route.
→Mental healthOrganize sensitive need, therapy type, clinician fit and local or online access without turning search content into assessment or advice.
→Multi-specialty groupsResolve overlap between symptoms, services, specialties, clinicians and locations so the network sends each patient to the right entry point.
→Free audit
See where patients find competitors first
The simplest free audit starts with one clinic or selected location, one priority market and one patient language.
Best fitClinics, hospitals and medical groups in:
- Dental
- Aesthetic medicine
- Physiotherapy
- Fertility & IVF
- Dermatology
- Hair transplant
- Plastic surgery
- Mental health
- Multi-specialty groups
- Your current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Several clinics, locations, countries, markets or patient languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.