No AI Overview
Record a valid non-triggering search separately from a failed capture. Do not label it a clinic omission or invent a citation opportunity.
Google AI search
See when Google AI Overviews name your clinic
We test priority patient questions in Google, save the AI Overviews that appear and record named clinics, cited sources and competitor gaps.
Outcome
A captured baseline for AI Overview presence, citations and source gaps.
Scope is confirmed after the baseline. You see what is included, what depends on your team and how success will be checked.
What you get
Patient questions selected by service, market and stage of choice
Saved Google AI Overviews results
Named clinics, competitors and cited URLs
Questions where your clinic appears and where it does not
Clinic pages and external sources behind visible answers
Prioritized improvements and a repeat-test plan
Choose when Google’s generated answers omit your clinic, name competitors first or rely on sources that do not support your priority services.
AI visibility baseline: The AI visibility audit starts with one clinic or selected location, one priority market and one patient language. We review the website for relevant access and information issues; detailed answer testing focuses on the agreed service, location and patient decisions, not every service across a network.
Ongoing: Monitoring keeps the agreed queries, market, language, capture method and export format fixed. Platform changes are recorded as a break in comparability.
Scope detail
Patient questions and visible competitors by service, market and language
Saved search result and AI Overview for each valid capture
Named clinics, cited URLs and source domains
Questions that do not trigger an AI Overview recorded separately
Owned-page, clinic-information and supporting-source gaps
The same query set retained for the next approved comparison
Decide what to fix
Different observations need different next steps
An answer, but no clinic mention
Inspect the patient task, named alternatives and visible sources before proposing a page or information change.
A mention with a factual issue
Compare the exact claim with the clinic’s dated primary facts. Give the team a specific issue, owner and recheck criterion.
Google AI Mode is a separate surface, not an AI Overview. If included in the agreed scope, its queries, captures and denominators are recorded separately; AIO results are not reused as AI Mode evidence. Read the comparison rules.
Measurement
What we track
Trigger rate
How often an AI Overview appears for the tested patient questions.
Clinic presence
Where the clinic is named, where a competitor appears instead and what the answer says about the clinic.
Cited sources
Which owned and independent pages Google uses in the captured answers.
What shapes an AI answer
See what appears and what you can improve
The audit records which clinics appear, what each answer says about them and the sources it visibly cites, then shows which clinic-controlled information can be improved.
Answer, sentiment and sources
- Named clinics and competitors
- What the answer says about your clinic
- Cited URLs and source domains
- Missing coverage by patient question
Clinic assets
- Service, clinician and location pages
- Clinic information, structured data and internal links
- Consistent public clinic and clinician information
Supporting sources
- Clinical sources and named reviewers
- Accurate directories and independent coverage
- Claims approved before publication
Process
From baseline to recheck
- 01
Define
Select patient questions from the clinic, its services, market, language and visible competitors.
- 02
Record
Save the Google results, AI Overview and visible sources for each question.
- 03
Diagnose
Compare clinic information, pages, sources and visible competitors.
- 04
Test again
Repeat the same questions after approved changes.
Working boundaries
What stays clear
- Every result is a dated snapshot; Google can change the answer or stop showing an overview.
- Platform availability is recorded at the location and date of capture.
- We cannot control or guarantee inclusion in an AI Overview.
- Clinical and legal owners approve any medical claim changed after the audit.
Ownership
Who approves and who implements
Names, capacity, backup and escalation are confirmed in the written scope.
- We define and run the agreed protocol and retain reviewable captures.
- The clinic validates priority services, competitors and high-risk patient questions.
- A market-language reviewer checks local wording and intent.
- Clinical and legal owners approve any claims changed after the audit.
Evidence and method
Continue with the relevant proof
AI search resources
Go deeper into the measurement and method
How to show up in AI OverviewsA practical six-step guide→What answer engine optimization meansAEO explained for medical search teams→AEO vs GEOWhere the methods overlap and differ→
View all AI search resources AI Visibility Audit
AI Visibility Audit
The AI visibility audit starts with one clinic or selected location, one priority market and one patient language.
Best fitClinics, hospitals and medical groups in:
- Dental
- Aesthetic medicine
- Physiotherapy
- Fertility & IVF
- Dermatology
- Hair transplant
- Cosmetic plastic surgery
- Mental health
- Multi-specialty groups
- Your current visibility and named competitors
- The sources AI answers cite
- A prioritized list of improvements to implement
Need to cover several clinics, locations, countries, markets or patient languages? Book a 30-minute call We’ll discuss the scope for your organization.