AEO vs GEO: What's the Actual Difference?
AEO vs GEO compared: surfaces, signals, and where the terms overlap. Why in practice it's one job with two aims — and when each term fits. August 2026.
Read the guideResources
AI search, GEO and AI visibility — explained
One shared educational hub for organizations that need to understand how Google and AI assistants discover, cite and recommend them.
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GEO / AI search
15 practical guides
AI Search Optimization: A Step-by-Step Guide from Audit to Measurement
A working AI search optimization process: baseline audit, entity fixes, answer-first content, citation building, and monthly measurement across AI surfaces.
Read the guideChatGPT SEO: A Practical Guide to Getting Cited in ChatGPT Answers
How ChatGPT picks sources, which OpenAI crawlers control your visibility in robots.txt, and a step-by-step roadmap to getting named in ChatGPT answers.
Read the guideGenerative Engine Optimization (GEO) Strategy: What to Do First
A GEO strategy sequenced for small sites: five phases with deliverables and KPIs, an effort-versus-impact matrix backed by research, and what to postpone.
Read the guideGenerative Engine Optimization Checklist: 27 Pass/Fail Items in 5 Layers
A GEO checklist in five layers — technical, entity, content, sources, measurement — with 27 pass/fail items, each with a check and a done-when criterion.
Read the guideHow to Get Your Business to Show Up in AI Searches
Five plain-language steps to get your business named in ChatGPT, Gemini, and Google AI answers: first move per surface, common mistakes, and a monthly check.
Read the guideHow to Measure AI Visibility: Our Method, Published in Full
How to measure AI visibility: our full method — a fixed 16-prompt battery, four AI surfaces, a clean-session protocol, and our own honest zero baseline.
Read the guideHow to Rank in ChatGPT Answers
How to rank in ChatGPT answers: which factors actually influence citation, a 6-step checklist with verification steps, and what you cannot buy. August 2026.
Read the guideHow to Show Up in Google AI Overviews
Google says there is no special markup for AI Overviews — only indexing and snippet eligibility. Six steps, an eligibility checklist, and 2026 citation data.
Read the guideWhat Is AI Search Optimization?
AI search optimization is the umbrella term for being visible in AI answers. How it maps to SEO, GEO, AEO, and LLM SEO — with a surface-by-surface map.
Read the guideWhat Is AI Visibility?
AI visibility definition: how mention, citation, and recommendation differ as three levels of visibility in AI answers — and how citation rate measures it.
Read the guideWhat Is an AI Visibility Score?
An AI visibility score measures how often AI assistants mention or cite your brand. Definition, the manual citation-rate formula, and what the score is not.
Read the guideWhat Is Answer Engine Optimization?
Answer engine optimization (AEO) structures content so AI Overviews and assistants extract and attribute a direct answer. What it covers, and what it isn't.
Read the guideWhat Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) makes a brand easy for AI systems to understand, trust, and cite. Definition, research data, and what GEO is not.
Read the guideWhat Is LLM SEO?
LLM SEO explained: how language models pick sources, why OAI-SearchBot is not GPTBot, and how LLM SEO differs from classic SEO. With data and checklists.
Read the guideDental
Dental search and practice growth
15 Dental Marketing Ideas, Grouped by Effort and Impact
15 dental marketing ideas grouped by effort and impact — Google Business Profile quick wins, treatment pages, AI answers — plus five that waste a budget.
Read the guideDental Implant Marketing: How to Attract High-Value Implant Patients
Dental implant marketing for practices: the implant patient journey, cost and financing content, the local pack, and the consultation where the case is won.
Read the guideDental Marketing Strategy: A Practical Framework for Practices
A five-step dental marketing strategy: set goals in booked appointments, fix the funnel first, pick channels by practice size, budget honestly, measure monthly.
Read the guideDental SEO Keywords: Organized by Intent, Mapped to Pages
Dental SEO keywords by intent — treatment, emergency, cost, location and comparison queries — mapped to the practice pages that should rank for each one.
Read the guideDental SEO Pricing: What You're Actually Paying For
What dental SEO costs per month, the five drivers behind the price, how to read a quote line by line, and the break-even math — with our retainer floor stated.
Read the guideDental SEO Strategy: A 6-Phase Plan for a Dental Practice
A dental SEO strategy in six phases: what to fix first, when local and content work pay off, which KPIs to read monthly, and where AI answers fit in.
Read the guideHow to Get More Dental Patients: The 7 Levers That Move the Number
How to get more dental patients in order: Google Business Profile and reviews first, then treatment pages, reactivation, referrals, and AI answers.
Read the guideOrthodontic SEO: Winning Invisalign and Braces Patients Online
Orthodontic SEO and marketing: how to win Invisalign and braces patients with a longer decision cycle — local pack, before/after content, and reviews.
Read the guidePeriodontist Marketing: Building Referral Relationships and Direct Patient Demand
Periodontist marketing runs on two tracks: referrals from general dentists and direct patient visibility for gum disease and implants. How to build both.
Read the guideSEO for Dental Practices, Offices, and Clinics: What Changes by Practice Type
SEO for dental practices of every size — solo offices, group practices, and DSOs. What changes by practice type, and what actually brings new patients.
Read the guideSocial Media Dental Marketing: What Actually Works for Practices
Social media for dental practices: which platforms are worth the time, what content converts, HIPAA rules for patient photos, and where social fits vs search.
Read the guideHealthcare
Healthcare search and marketing
12 Hospital Marketing Ideas, Plus a One-Page Plan
12 hospital marketing ideas ranked by effort and impact, plus a one-page plan framework — for hospital operators growing service-line volume, not brand reach.
Read the guide15 Marketing Ideas for Clinics, Grouped by Budget and Payback Speed
15 marketing ideas for clinics grouped by budget — free Google Business Profile and review work first, paid channels last — with payback times and HIPAA limits.
Read the guideA 12-Month Medical Practice Marketing Plan
A 12-month medical practice marketing plan: what to do each month, who owns it, and the metric that proves it worked — plus a 90-day starter checklist.
Read the guideAI SEO for Doctors: Getting Cited in ChatGPT, Gemini, and AI Overviews
AI SEO for doctors: how physicians get cited in ChatGPT, Gemini, and Google AI Overviews — and why it starts with the same foundation as classic SEO.
Read the guideHealthcare SEO Keywords: Organized by Intent, Mapped to Pages
Healthcare SEO keywords by intent — service, condition, cost, provider and comparison queries — mapped to the clinic page types that should rank for them.
Read the guideHealthcare SEO Strategy: A 7-Step Plan for Your Organization
A healthcare SEO strategy in 7 steps: technical fixes, local visibility, service-line content, reviews, and measurement — sequenced so nothing is wasted.
Read the guideHospital Marketing Strategy: Built on Service Lines, Not Slogans
A hospital marketing strategy built on service lines: how to prioritize departments, win search visibility, and measure patient volume — not vanity reach.
Read the guideMedical Practice Marketing Strategy: A Practical Guide
A medical practice marketing strategy built around search: how to sequence SEO, reviews, and referral channels, set a budget, and measure patient growth.
Read the guideWhat Is Medical SEO?
Medical SEO makes a practice visible in Google Search, Maps, and AI answers so patients find its providers. What it covers — and what it isn't.
Read the guideFree visibility audit
See how your organization appears across Google and AI search
Clinics, hospitals, law firms and professional practices can begin with a free visibility audit using public data.
- Your current visibility and named competitors
- The sources shaping Search and AI answers
- What already works and a prioritized list of improvements
Several locations, markets or languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.