Rotgar

Pricing

Free audit. Ongoing work from USD 3,000/month.

The audit identifies the priorities. Implementation, measurement and continued improvement run as a monthly retainer.

Initial audit

Free

The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language. We review the complete website, center the baseline on that firm or office and focus on the priority practice areas and prospective-client journeys you share.

Public data is sufficient. No call or account access is required, and there is no obligation. Paid work is quoted separately.

  • Full-site technical, indexation, content and search visibility review
  • Google Search + Maps baseline; optional Search Console data when approved
  • Google AI Overviews, ChatGPT and Gemini checks selected for the firm, practice areas, market and client journey
  • Existing strengths, competitors, cited sources and visibility gaps
  • Prioritized improvements based on the findings
  • Scope and audit progress confirmed within 2 business days; initial report delivered within 6 business days

Several firms, offices, countries, markets or prospective-client languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.

Get free audit

Implementation retainer

From USD 3,000 / month

Ongoing work turns the audit priorities into implemented changes, measures progress and expands what works.

  • Technical SEO, indexation and site-performance improvements
  • Practice-area, lawyer and office-page optimization
  • Firm-approved legal content and source improvements
  • Google Search + Maps and AI visibility measurement
  • Google Business Profile and page alignment
  • Implementation support, quality checks and monthly planning
See example 12-month plan

What sets the retainer scope

The audit defines the starting priorities. The monthly scope then reflects the size and complexity of implementation.

  • Number of offices, practice areas and lawyers
  • Countries, cities and prospective-client languages
  • Access to Search Console, analytics and business profiles
  • Advisory support, implementation or multi-office rollout
  • Reporting, stakeholder and security requirements

Example 12-month program

From baseline to continuous improvement

This is an example composition of work, not a fixed package. The audit determines the priorities, sequence and volume for each law firm.

Months 1–3

Baseline and first implementation

  1. Month 1

    Technical, content, Search and AI baseline; demand, firm structure and measurement setup.

  2. Month 2

    First page, content, source and internal-link improvements, with implementation support and QA.

  3. Month 3

    Structured data, semantic coverage, metadata, AI-source analysis and the next technical cycle.

Months 4–6

Build, measure and review

  1. Month 4

    Firm-approved content improvements, practice-area, lawyer and office connections, sources and technical fixes.

  2. Month 5

    A broader content, structure, Search and AI optimization cycle based on measured gaps.

  3. Month 6

    Six-month results review, strategy update and priorities for the next implementation phase.

Months 7–9

Strengthen trust and expand

  1. Month 7

    Credentials, authorship, firm and lawyer information, outcome claims, citations and AI-source checks.

  2. Month 8

    Expand high-value pages, semantic clusters, internal links and independent-source coverage.

  3. Month 9

    Repeat the full optimization cycle and reset priorities from Search and AI performance.

Months 10–12

Consolidate and plan forward

  1. Month 10

    Content freshness, technical issues, internal links, sources and visibility monitoring.

  2. Month 11

    Final broad optimization cycle across content, structure, Search, AI and source visibility.

  3. Month 12

    Annual results review, implementation QA and the next 6–12 month roadmap.

Every month: project management, progress review, Search and AI visibility checks, implementation support and quality control.

Before a proposal

Inspect what you will receive

What the report includesMeasurement methodologyData securityWebsite and contracting boundary

Free audit

Get the free audit first

The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.

Best fitLaw firms and multi-office legal practices in:
  • Personal injury
  • Family law
  • Criminal defense
  • Immigration
  • Employment law
  • Business + corporate
  • Litigation + dispute resolution
  • Real estate + property
  • Estate planning + probate
  • Tax law
  • Your firm’s current visibility and named competitors
  • The sources AI answers rely on
  • A prioritized list of improvements to implement

Several firms, offices, countries, markets or prospective-client languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.

Free Google + AI visibility audit

Google Search + Maps, Google AI Overviews, ChatGPT + Gemini.

  1. 1Contact
  2. 2Priorities
  3. 3Focus

Step 1 of 3

Contact details

Step 2 of 3

Audit priorities

Step 3 of 3

Search focus

What are you most interested in?

Do not include confidential client or matter information.

Your request is sent securely to Rotgar.

Public data is sufficient. No call or account access is required. No obligation. Paid work is quoted separately.

We will confirm the scope and that the audit is in progress within 2 business days. The initial report will be delivered within 6 business days.