Business-need hub
Organize transactions, governance and ongoing support in the language decision-makers use.
Practice area · Business + corporate
Translate company stage, transaction and governance needs into a clear path to the relevant service, sector team and business enquiry route.
Get free auditCommercial search problem
A founder, general counsel or executive may begin with a transaction, governance issue, sector or need for ongoing support. A generic corporate-law page hides those differences and makes it difficult for search systems to identify the right team.
“corporate lawyer for an acquisition in [market]”
Tests whether a defined business event reaches the relevant service and team.“outside corporate counsel for a [sector] company”
Tests recurring advisory intent separately from transaction work.“Which team at [firm] handles shareholder agreements?”
Checks whether assistants connect an approved service to the correct lawyers and source page.Search distinctions
Company stage, transaction type, sector and market each answer a different part of the corporate buyer’s choice.
Transaction vs. ongoing counsel. Keep project-led searches distinct from recurring governance and advisory needs.
Company stage vs. company size. Use the commercial context the firm actually serves instead of unsupported client-fit labels.
Practice vs. sector. A sector page should connect relevant services and team experience, not duplicate a generic corporate page.
Office vs. cross-market team. State where the firm has an office and where an approved team works across markets as different facts.
Page and entity system
Organize transactions, governance and ongoing support in the language decision-makers use.
Give each confirmed corporate service a distinct role and internal-link path.
Connect sector information to approved capabilities and people without implying unproven experience.
Make lawyer, team, office and language relationships machine-readable and easy to verify.
Measurement
We record the observed result, source and description for the selected market and language, then test the same search or prompt again after approved changes.
Search presence by transaction, governance or ongoing-counsel need and selected market.
Whether the result leads to the correct service, sector and lawyer or team page.
How assistants describe the firm’s corporate capabilities, named people and cited sources.
Approval boundaries
The firm approves service, sector, client-fit, transaction and team statements. No confidential engagement is needed for the audit.
Relevant next step
Free audit
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Several firms, offices, countries, markets or prospective-client languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.