Rotgar Research

Google and AI Source Overlap Across 8 Legal Niches

A descriptive US benchmark of explicit ChatGPT and Gemini citations against paired Google organic Top 20 results across 8 legal niches.

Boris Teplyakov reviewed the research methodology as SEO Lead. This was not a medical or legal subject-matter review of the questions, answers or cited sources.

Direct answer

Do ChatGPT and Gemini cite the same legal sources as Google?

Across the same 248 eligible tasks, exact URL overlap was 10.7% for ChatGPT and 50.9% for Gemini. At domain level, overlap was 36.3% and 66.0% across the same 248 eligible tasks. In this like-for-like comparison, Gemini overlap was +40.2 percentage points higher at exact-URL level and +29.7 percentage points higher at registrable-domain level. This is a descriptive source-overlap benchmark; it does not measure accuracy, source quality, rankings, traffic, leads or legal matters.

US-English observation window: . Results describe explicit source overlap only.

Study at a glance

Questions analyzed
288
Across 8 legal practice areas
ChatGPT exact URL overlap
10.7%
36.3% at domain level · URL n=248; domain n=248
Gemini exact URL overlap
50.9%
66.0% at domain level · URL n=248; domain n=248
ChatGPT–Gemini domain similarity
7.6%
Mean task-level Jaccard · n=267

Practical definitions

Questions marketers ask about this study

Short answers for law-firm marketers; the full evidence and limitations remain below.

Do ChatGPT and Gemini cite the same legal sources as Google?

Across the same 248 eligible tasks, exact URL overlap was 10.7% for ChatGPT and 50.9% for Gemini. Domain overlap was 36.3% and 66.0% across 248 same-task observations. In this like-for-like comparison, Gemini overlap was +40.2 percentage points higher at exact-URL level and +29.7 percentage points higher at registrable-domain level. This is a descriptive source-overlap benchmark; it does not measure accuracy, source quality, rankings, traffic, leads or legal matters.

What is the difference between URL and domain overlap?

Exact URL overlap requires the same normalized page to appear in both source sets. Domain overlap is broader: two different pages can count as a match when they belong to the same registrable domain.

Does this study measure accuracy or rankings?

No. It measures overlap among explicitly exposed sources. It does not establish answer accuracy, source quality, rankings, traffic, leads or legal matters.

Can the published data be downloaded?

Yes. The download section provides XLSX, CSV, JSON, BibTeX, CFF, SVG files with their labels and study context, without an email gate.

Browse the evidence

Findings by practice area

Each result below is a static, deep-linkable summary of the same frozen study. Cross-practice area differences are descriptive and should not be treated as rankings.

Immigration

How much did ChatGPT and Gemini sources overlap with Google's Top 20 for Immigration questions?

Across 36 US-English Immigration questions, the primary eligible sets contained 24 ChatGPT task cells and 24 Gemini task cells. Exact-URL overlap was 16.2% and 53.6%, respectively; registrable-domain overlap was 30.9% and 73.1%. Mean ChatGPT–Gemini citation-domain Jaccard was 7.8% across 33 eligible tasks. These August 7, 2026 observations describe source coincidence, not accuracy, source quality, rankings, traffic, leads or legal matters.

ChatGPT
16.2% URL
30.9% domain · n=24
Gemini
53.6% URL
73.1% domain · n=24
AI-domain similarity
7.8%
Mean Jaccard · n=33

Personal Injury

How much did ChatGPT and Gemini sources overlap with Google's Top 20 for Personal Injury questions?

Across 36 US-English Personal Injury questions, the primary eligible sets contained 26 ChatGPT task cells and 23 Gemini task cells. Exact-URL overlap was 4.1% and 56.9%, respectively; registrable-domain overlap was 18.5% and 68.8%. Mean ChatGPT–Gemini citation-domain Jaccard was 2.9% across 32 eligible tasks. These August 7, 2026 observations describe source coincidence, not accuracy, source quality, rankings, traffic, leads or legal matters.

ChatGPT
4.1% URL
18.5% domain · n=26
Gemini
56.9% URL
68.8% domain · n=23
AI-domain similarity
2.9%
Mean Jaccard · n=32

Family Law

How much did ChatGPT and Gemini sources overlap with Google's Top 20 for Family Law questions?

Across 36 US-English Family Law questions, the primary eligible sets contained 36 ChatGPT task cells and 34 Gemini task cells. Exact-URL overlap was 11.6% and 48.8%, respectively; registrable-domain overlap was 41.4% and 66.9%. Mean ChatGPT–Gemini citation-domain Jaccard was 8.9% across 34 eligible tasks. These August 7, 2026 observations describe source coincidence, not accuracy, source quality, rankings, traffic, leads or legal matters.

ChatGPT
11.6% URL
41.4% domain · n=36
Gemini
48.8% URL
66.9% domain · n=34
AI-domain similarity
8.9%
Mean Jaccard · n=34

Employment Law

How much did ChatGPT and Gemini sources overlap with Google's Top 20 for Employment Law questions?

Across 36 US-English Employment Law questions, the primary eligible sets contained 36 ChatGPT task cells and 34 Gemini task cells. Exact-URL overlap was 9.3% and 52.4%, respectively; registrable-domain overlap was 38.6% and 70.0%. Mean ChatGPT–Gemini citation-domain Jaccard was 6.2% across 34 eligible tasks. These August 7, 2026 observations describe source coincidence, not accuracy, source quality, rankings, traffic, leads or legal matters.

ChatGPT
9.3% URL
38.6% domain · n=36
Gemini
52.4% URL
70.0% domain · n=34
AI-domain similarity
6.2%
Mean Jaccard · n=34

Estate Planning & Probate

How much did ChatGPT and Gemini sources overlap with Google's Top 20 for Estate Planning & Probate questions?

Across 36 US-English Estate Planning & Probate questions, the primary eligible sets contained 36 ChatGPT task cells and 35 Gemini task cells. Exact-URL overlap was 10.2% and 57.6%, respectively; registrable-domain overlap was 36.8% and 68.1%. Mean ChatGPT–Gemini citation-domain Jaccard was 5.7% across 35 eligible tasks. These August 7, 2026 observations describe source coincidence, not accuracy, source quality, rankings, traffic, leads or legal matters.

ChatGPT
10.2% URL
36.8% domain · n=36
Gemini
57.6% URL
68.1% domain · n=35
AI-domain similarity
5.7%
Mean Jaccard · n=35

Criminal Defense

How much did ChatGPT and Gemini sources overlap with Google's Top 20 for Criminal Defense questions?

Across 36 US-English Criminal Defense questions, the primary eligible sets contained 36 ChatGPT task cells and 33 Gemini task cells. Exact-URL overlap was 14.0% and 48.4%, respectively; registrable-domain overlap was 39.1% and 57.9%. Mean ChatGPT–Gemini citation-domain Jaccard was 3.5% across 33 eligible tasks. These August 7, 2026 observations describe source coincidence, not accuracy, source quality, rankings, traffic, leads or legal matters.

ChatGPT
14.0% URL
39.1% domain · n=36
Gemini
48.4% URL
57.9% domain · n=33
AI-domain similarity
3.5%
Mean Jaccard · n=33

Tax Law

How much did ChatGPT and Gemini sources overlap with Google's Top 20 for Tax Law questions?

Across 36 US-English Tax Law questions, the primary eligible sets contained 36 ChatGPT task cells and 35 Gemini task cells. Exact-URL overlap was 14.1% and 47.1%, respectively; registrable-domain overlap was 48.6% and 71.2%. Mean ChatGPT–Gemini citation-domain Jaccard was 18.7% across 35 eligible tasks. These August 7, 2026 observations describe source coincidence, not accuracy, source quality, rankings, traffic, leads or legal matters.

ChatGPT
14.1% URL
48.6% domain · n=36
Gemini
47.1% URL
71.2% domain · n=35
AI-domain similarity
18.7%
Mean Jaccard · n=35

Business Law for Individuals & SMBs

How much did ChatGPT and Gemini sources overlap with Google's Top 20 for Business Law for Individuals & SMBs questions?

Across 36 US-English Business Law for Individuals & SMBs questions, the primary eligible sets contained 36 ChatGPT task cells and 31 Gemini task cells. Exact-URL overlap was 5.6% and 45.0%, respectively; registrable-domain overlap was 32.9% and 53.0%. Mean ChatGPT–Gemini citation-domain Jaccard was 6.5% across 31 eligible tasks. These August 7, 2026 observations describe source coincidence, not accuracy, source quality, rankings, traffic, leads or legal matters.

ChatGPT
5.6% URL
32.9% domain · n=36
Gemini
45.0% URL
53.0% domain · n=31
AI-domain similarity
6.5%
Mean Jaccard · n=31

How to read this study

A source-overlap benchmark, not a performance claim

Exact overlap only

This study measures exact URL and registrable-domain overlap. It does not measure Google AI Overviews or establish answer accuracy, source authority, rankings, traffic, leads, matters or patient outcomes.

Descriptive niche comparisons

The original four niches and 16-niche extension were collected in different windows and through live versus Standard queue endpoints. Cross-niche differences are descriptive.

DataForSEO surfaces

Google, ChatGPT and Gemini observations came from DataForSEO surfaces, not repeated logged-in consumer interface sessions.

Executive Summary

  • Exact URL coverage. Across 8 included niches, vertical-level ChatGPT estimates ranged from 4.1% to 16.2% and Gemini estimates ranged from 45.0% to 57.6%. Exact estimates, 95% intervals, and denominators are in the chart and evidence table. These are primary task-macro estimates conditional on an eligible citation-bearing AI cell and a complete paired Google Top 20. Primary estimates include only eligible paired Google Top 20 captures; exact eligible denominators are shown for every estimate.
  • Registrable-domain coverage. Across the same niches, ChatGPT registrable-domain estimates ranged from 18.5% to 48.6% and Gemini estimates ranged from 53.0% to 73.1%. Domain matching uses the analyzer's registrable-domain key rather than a simple host comparison. The two surfaces have different eligible task sets, so side-by-side values are not a paired-platform effect estimate. On common support across the included verticals, URL coverage was ChatGPT 10.7% versus Gemini 50.9% (Gemini minus ChatGPT +40.2 pp; n=248 tasks), and domain coverage was 36.3% versus 66.0% (difference +29.7 pp; n=248). These common-support differences are descriptive.
  • ChatGPT–Gemini citation-domain similarity. Across the included niches, mean task-level domain Jaccard ranged from 2.9% to 18.7%; exact niche denominators are shown with the chart.

Prior work and this study's scope

An Ahrefs study published August 11, 2025 examined 15,000 long-tail prompts and reported that, on average, 12% of links cited by ChatGPT, Gemini, and Copilot appeared in Google's Top 10 for the same prompt. This report is an independent niche-specific derivative using US-English questions, Google organic Top 20, explicit ChatGPT and Gemini citations, and the vertical scope named above. The study populations, surfaces, rank cutoffs, and aggregation rules differ, so the percentages are not directly comparable.

Exact URL coverage

The chart places the two primary conditional task-macro estimates on a shared scale, but each surface uses its own eligible task-cell set. The bars must not be subtracted as a paired-platform effect. It does not treat missing cells as zero. Primary estimates include only eligible paired Google Top 20 captures; exact eligible denominators are shown for every estimate. Exact 95% task-clustered intervals, pooled secondary estimates, and the available-pool sensitivity appear in the evidence table.

Exact URL coverage by vertical and AI surface

Surface-specific eligible sets; 95% task-clustered intervals and denominators are in the evidence table.

  1. Immigration

    ChatGPT16.2%
    Gemini53.6%
  2. Personal Injury

    ChatGPT4.1%
    Gemini56.9%
  3. Family Law

    ChatGPT11.6%
    Gemini48.8%
  4. Employment Law

    ChatGPT9.3%
    Gemini52.4%
  5. Estate Planning & Probate

    ChatGPT10.2%
    Gemini57.6%
  6. Criminal Defense

    ChatGPT14.0%
    Gemini48.4%
  7. Tax Law

    ChatGPT14.1%
    Gemini47.1%
  8. Business Law for Individuals & SMBs

    ChatGPT5.6%
    Gemini45.0%

Verified Rotgar Research artifact · DataForSEO surfaces ·

Registrable-domain coverage

This view repeats the surface-specific display after URLs are collapsed to registrable domains. Eligible support can differ between ChatGPT and Gemini, so the side-by-side bars are not a paired-platform contrast. It describes source-domain coincidence only; it is not a source-authority or quality score.

Registrable-domain coverage by vertical and AI surface

Surface-specific eligible sets; 95% task-clustered intervals and denominators are in the evidence table.

  1. Immigration

    ChatGPT30.9%
    Gemini73.1%
  2. Personal Injury

    ChatGPT18.5%
    Gemini68.8%
  3. Family Law

    ChatGPT41.4%
    Gemini66.9%
  4. Employment Law

    ChatGPT38.6%
    Gemini70.0%
  5. Estate Planning & Probate

    ChatGPT36.8%
    Gemini68.1%
  6. Criminal Defense

    ChatGPT39.1%
    Gemini57.9%
  7. Tax Law

    ChatGPT48.6%
    Gemini71.2%
  8. Business Law for Individuals & SMBs

    ChatGPT32.9%
    Gemini53.0%

Verified Rotgar Research artifact · DataForSEO surfaces ·

Citation-set similarity across AI surfaces

The mean task-level registrable-domain Jaccard was Immigration 7.8% (33/36 eligible tasks); Personal Injury 2.9% (32/36 eligible tasks); Family Law 8.9% (34/36 eligible tasks); Employment Law 6.2% (34/36 eligible tasks); Estate Planning & Probate 5.7% (35/36 eligible tasks); Criminal Defense 3.5% (33/36 eligible tasks); Tax Law 18.7% (35/36 eligible tasks); Business Law for Individuals & SMBs 6.5% (31/36 eligible tasks). The denominator is each task's union of ChatGPT and Gemini citation domains; tasks without an eligible pair are NA.

ChatGPT–Gemini citation-domain Jaccard by vertical

Mean task-level intersection divided by union among eligible paired AI citation sets.

  1. Immigration7.8%
    33 of 36 tasks eligible
  2. Personal Injury2.9%
    32 of 36 tasks eligible
  3. Family Law8.9%
    34 of 36 tasks eligible
  4. Employment Law6.2%
    34 of 36 tasks eligible
  5. Estate Planning & Probate5.7%
    35 of 36 tasks eligible
  6. Criminal Defense3.5%
    33 of 36 tasks eligible
  7. Tax Law18.7%
    35 of 36 tasks eligible
  8. Business Law for Individuals & SMBs6.5%
    31 of 36 tasks eligible

Verified Rotgar Research artifact · DataForSEO surfaces ·

Common-support platform comparison

A direct descriptive surface comparison must use the same eligible tasks. Across the included verticals, the common-support set contains 248 tasks for URL coverage and 248 tasks for domain coverage. The table shows each surface's macro mean and Gemini minus ChatGPT in percentage points; no causal or paired-bootstrap claim is attached to this derived display.

Common-support ChatGPT and Gemini comparison

Both surfaces are averaged over the same eligible tasks; differences are descriptive point estimates.

Verified Rotgar Research artifact · DataForSEO surfaces ·
ScopeURL common nChatGPT URLGemini URLGemini − ChatGPT URLDomain common nChatGPT domainGemini domainGemini − ChatGPT domain
Immigration2316.9%53.3%+36.4 pp2332.3%73.7%+41.4 pp
Personal Injury234.6%56.9%+52.3 pp2318.8%68.8%+50.0 pp
Family Law3411.0%48.8%+37.8 pp3439.4%66.9%+27.5 pp
Employment Law349.8%52.4%+42.5 pp3440.1%70.0%+29.9 pp
Estate Planning & Probate3510.1%57.6%+47.5 pp3535.0%68.1%+33.1 pp
Criminal Defense3313.4%48.4%+35.0 pp3337.0%57.9%+20.9 pp
Tax Law3513.9%47.1%+33.3 pp3548.1%71.2%+23.1 pp
Business Law for Individuals & SMBs315.6%45.0%+39.4 pp3131.9%53.0%+21.1 pp
Legal report scope24810.7%50.9%+40.2 pp24836.3%66.0%+29.7 pp

Evidence table

Primary macro estimates give each eligible task cell equal weight. Pooled estimates instead weight cells by cited-source count and are secondary. Available-pool sensitivity uses fewer than 20 Google URLs where necessary and must not be read as the strict primary estimate. Primary estimates include only eligible paired Google Top 20 captures; exact eligible denominators are shown for every estimate.

Coverage estimates and denominators

Primary task-macro, secondary pooled, and available-pool sensitivity estimates are shown separately. Primary estimates include only eligible paired Google Top 20 captures; exact eligible denominators are shown for every estimate.

Verified Rotgar Research artifact · DataForSEO surfaces ·
VerticalAI surfaceURL macro [95% CI]URL pooled (secondary)URL available-pool sensitivityDomain macro [95% CI]Domain pooled (secondary)Domain available-pool sensitivityPrimary eligible cellsAvailable-pool eligible cells
ImmigrationChatGPT16.2% [10.3%, 22.3%]17.6%13.4%30.9% [21.1%, 41.0%]27.9%28.6%2429
ImmigrationGemini53.6% [41.9%, 65.4%]52.2%53.9%73.1% [62.2%, 83.8%]68.7%70.9%2429
Personal InjuryChatGPT4.1% [0.9%, 8.0%]6.1%4.1%18.5% [8.6%, 30.4%]16.9%19.0%2632
Personal InjuryGemini56.9% [46.7%, 67.4%]55.0%50.8%68.8% [59.3%, 78.2%]66.0%62.2%2330
Family LawChatGPT11.6% [6.6%, 17.2%]11.4%11.6%41.4% [30.3%, 52.9%]29.9%41.4%3636
Family LawGemini48.8% [38.8%, 59.1%]51.5%48.8%66.9% [56.5%, 76.8%]63.4%66.9%3434
Employment LawChatGPT9.3% [5.2%, 13.8%]9.7%9.3%38.6% [29.0%, 48.8%]33.1%38.6%3636
Employment LawGemini52.4% [42.5%, 62.4%]50.4%52.4%70.0% [60.6%, 79.0%]69.1%70.0%3434
Estate Planning & ProbateChatGPT10.2% [5.4%, 16.2%]9.5%10.2%36.8% [27.2%, 47.4%]32.3%36.8%3636
Estate Planning & ProbateGemini57.6% [49.5%, 65.6%]58.9%57.6%68.1% [59.9%, 75.8%]68.6%68.1%3535
Criminal DefenseChatGPT14.0% [9.1%, 19.2%]15.1%14.0%39.1% [28.3%, 50.4%]32.7%39.1%3636
Criminal DefenseGemini48.4% [38.4%, 58.4%]52.4%48.4%57.9% [46.6%, 68.5%]62.4%57.9%3333
Tax LawChatGPT14.1% [9.4%, 19.2%]12.9%14.1%48.6% [37.3%, 60.2%]36.0%48.6%3636
Tax LawGemini47.1% [36.3%, 57.9%]48.4%47.1%71.2% [60.2%, 81.8%]69.3%71.2%3535
Business Law for Individuals & SMBsChatGPT5.6% [3.0%, 8.5%]5.5%5.6%32.9% [23.1%, 43.4%]25.4%32.9%3636
Business Law for Individuals & SMBsGemini45.0% [35.4%, 54.5%]46.4%45.0%53.0% [44.0%, 62.0%]53.2%53.0%3131

Frequently observed citation domains

The following audited tables rank registrable domains only by observed frequency in this report's task set. Counts and distinct-task support are descriptive; they are not authority, quality, trust, or optimization scores. Example source URLs are retained in the tables for auditability and are not used to make narrative claims.

Most frequently observed AI-cited registrable domains

Top 10 per AI surface by distinct task count; frequency is not authority or quality.

Verified Rotgar Research artifact · DataForSEO surfaces ·
AI surfaceFrequency rankRegistrable domainDistinct tasksTask-level cited URL appearancesDistinct normalized URLsExample cited URL
ChatGPT1legalclarity.org507249legalclarity.org/chicago-civil-lawsuit-lawyers-cases-fees-court-process (opens in a new tab)
ChatGPT2ca.gov35132111apps.calbar.ca.gov/attorney/Licensee/Detail/207296 (opens in a new tab)
ChatGPT3irs.gov348664www.irs.gov/about-irs/criminal-investigation-ci-at-a-glance (opens in a new tab)
ChatGPT4nolo.com252613www.nolo.com/legal-encyclopedia/better-pay-immigration-attorney-flat-fee-hourly.html (opens in a new tab)
ChatGPT5nycourts.gov236054www.nycourts.gov/ad3/agc/disciplinary-history-report.shtml (opens in a new tab)
ChatGPT6texas.gov186359comptroller.texas.gov/taxes/audit/manuals/fundamentals/ch5.php (opens in a new tab)
ChatGPT7ilga.gov153232ilga.gov/Documents/legislation/ilcs/documents/075000050K602.7.htm (opens in a new tab)
ChatGPT8nycbar.org131511www.nycbar.org/get-legal-help (opens in a new tab)
ChatGPT9reddit.com131313www.reddit.com/r/AskChicago/comments/143syg4 (opens in a new tab)
ChatGPT10ny.gov112624ag.ny.gov/resources/individuals/civil-rights/employment-discrimination (opens in a new tab)
Gemini1superlawyers.com556252answers.superlawyers.com/wrongful-death/texas/what-factors-are-important-in-selecting-a-wrongful-death-attorney-in-texas/e2cb523c-c8c2-11f0-a8f5-127149c488c1.html (opens in a new tab)
Gemini2justia.com222221law.justia.com/codes/illinois/chapter-755/act-755-ilcs-5/article-iv (opens in a new tab)
Gemini3jdavidtaxlaw.com14148www.jdavidtaxlaw.com/blog/how-much-does-a-tax-attorney-cost-in-california (opens in a new tab)
Gemini4legalmatch.com131411www.legalmatch.com/law-library/article/criminal-defense-attorney-fees-in-new-york.html (opens in a new tab)
Gemini5irs.gov81414www.irs.gov/businesses/small-businesses-self-employed/audits-records-request (opens in a new tab)
Gemini6uscis.gov81410www.uscis.gov/citizenship (opens in a new tab)
Gemini7daeryunlaw.com898www.daeryunlaw.com/us/insights/best-employment-lawyers-new-york (opens in a new tab)
Gemini8victimslawyer.com797www.victimslawyer.com/blog/best-car-accident-lawyers-in-los-angeles-southern-california-2026-real-client-reviews-bbb-complaints-settlement-mill-warnings (opens in a new tab)
Gemini9novianlaw.com783www.novianlaw.com/how-much-does-an-employment-lawyer-cost (opens in a new tab)
Gemini10parkerandparkerattorneys.com675www.parkerandparkerattorneys.com/blog/car-accident-lawyer-cost-illinois (opens in a new tab)

Most frequently observed matched registrable domains

Top 10 per AI surface among domain matches; frequency is not authority or quality.

Verified Rotgar Research artifact · DataForSEO surfaces ·
AI surfaceFrequency rankRegistrable domainDistinct tasksMatched cited URL appearancesDistinct AI URLsExample AI-cited URLExample paired Google URL
ChatGPT1ca.gov2110995apps.calbar.ca.gov/attorney/Licensee/Detail/232177 (opens in a new tab)calcivilrights.ca.gov/complaintprocess (opens in a new tab)
ChatGPT2irs.gov135849www.irs.gov/about-irs/criminal-investigation-ci-at-a-glance (opens in a new tab)www.irs.gov/businesses/small-businesses-self-employed/irs-audits (opens in a new tab)
ChatGPT3texas.gov135249comptroller.texas.gov/taxes/audit/manuals/fundamentals/ch5.php (opens in a new tab)gov.texas.gov/business/page/start-a-business (opens in a new tab)
ChatGPT4nolo.com12125www.nolo.com/legal-encyclopedia/better-pay-immigration-attorney-flat-fee-hourly.html (opens in a new tab)www.nolo.com/legal-encyclopedia/better-pay-immigration-attorney-flat-fee-hourly.html (opens in a new tab)
ChatGPT5nycbar.org101210www.nycbar.org/get-legal-help/about-us/faqs (opens in a new tab)www.nycbar.org/get-legal-help/article/criminal-law (opens in a new tab)
ChatGPT6nycourts.gov72625www.nycourts.gov/courts/7th-judicial-district/criminal-court (opens in a new tab)www.nycourts.gov/commercial-division-ny-supreme-court (opens in a new tab)
ChatGPT7uscis.gov7159my.uscis.gov/citizenship/what_to_expect (opens in a new tab)www.uscis.gov/citizenship-resource-center/learn-about-citizenship/naturalization-eligibility-tool-0 (opens in a new tab)
ChatGPT8reddit.com666www.reddit.com/r/AskLosAngeles/comments/1umgaaz/any_good_personal_injury_lawyer_in_los_angeles_i (opens in a new tab)www.reddit.com/r/AskChicago/comments/1ptwd2e/need_a_good_lawyer_specializing_in_personal (opens in a new tab)
ChatGPT9state.gov663travel.state.gov/content/travel/en/us-visas/immigrate/employment-based-immigrant-visas.html (opens in a new tab)travel.state.gov/content/travel/en/us-visas/immigrate/employment-based-immigrant-visas.html (opens in a new tab)
ChatGPT10illinois.gov41110dhr.illinois.gov/about-us/idhr-faqs/charge-process-faqs.html (opens in a new tab)dhr.illinois.gov/charge-process.html (opens in a new tab)
Gemini1superlawyers.com465246answers.superlawyers.com/wrongful-death/texas/what-factors-are-important-in-selecting-a-wrongful-death-attorney-in-texas/e2cb523c-c8c2-11f0-a8f5-127149c488c1.html (opens in a new tab)answers.superlawyers.com/wrongful-death/texas/what-factors-are-important-in-selecting-a-wrongful-death-attorney-in-texas/e2cb523c-c8c2-11f0-a8f5-127149c488c1.html (opens in a new tab)
Gemini2justia.com191918www.justia.com/family/adoptions/cost (opens in a new tab)www.justia.com/family/adoptions/cost (opens in a new tab)
Gemini3jdavidtaxlaw.com12127www.jdavidtaxlaw.com/blog/how-much-does-a-tax-attorney-cost-in-california (opens in a new tab)www.jdavidtaxlaw.com/blog/how-much-does-a-tax-attorney-cost-in-new-york (opens in a new tab)
Gemini4irs.gov81414www.irs.gov/businesses/small-businesses-self-employed/audits-records-request (opens in a new tab)www.irs.gov/businesses/small-businesses-self-employed/irs-audits (opens in a new tab)
Gemini5uscis.gov81410www.uscis.gov/citizenship (opens in a new tab)www.uscis.gov/citizenship-resource-center/learn-about-citizenship/naturalization-eligibility-tool-0 (opens in a new tab)
Gemini6victimslawyer.com797www.victimslawyer.com/blog/best-car-accident-lawyers-in-los-angeles-southern-california-2026-real-client-reviews-bbb-complaints-settlement-mill-warnings (opens in a new tab)www.victimslawyer.com (opens in a new tab)
Gemini7legalmatch.com787www.legalmatch.com/law-library/article/family-lawyer-cost-in-illinois.html (opens in a new tab)www.legalmatch.com/law-library/article/family-lawyer-cost-in-illinois.html (opens in a new tab)
Gemini8daeryunlaw.com665www.daeryunlaw.com/us/insights/best-employment-lawyers-new-york (opens in a new tab)www.daeryunlaw.com/us/insights/business-contract-lawyer-in-new-york (opens in a new tab)
Gemini9texas.gov666gov.texas.gov/business/page/start-a-business (opens in a new tab)gov.texas.gov/business/page/start-a-business (opens in a new tab)
Gemini10contractscounsel.com564www.contractscounsel.com/b/business-contract-lawyer-cost (opens in a new tab)www.contractscounsel.com/b/business-contract-lawyer-cost (opens in a new tab)

Methodology

20-niche exploratory source-overlap panel uses a frozen 720-question manifest; this report contains 288 questions across 8 named niches, with 36 questions per niche. Each question pairs Google, ChatGPT, and Gemini captures. Google eligibility uses organic results sorted by group rank, normalized-URL deduplication, and the first 20 unique eligible URLs. AI inputs are explicitly cited sources only.

Primary estimates include only eligible paired Google Top 20 captures; exact eligible denominators are shown for every estimate.

The primary URL and domain metrics divide the within-task matched AI source count by that AI cell's unique cited-source count, then take an unweighted macro mean across eligible cells. A citation-bearing eligible cell with no match is zero. A no-citation cell is NA and is counted separately. Registrable domains use the analyzer's pinned Public Suffix List logic. The pooled estimate is secondary; the available-pool estimate is a labeled sensitivity for present Google pools below the strict Top 20. ChatGPT–Gemini domain Jaccard is computed within task before the vertical macro mean. No source-class taxonomy is inferred. Primary coverage intervals use 10,000 percentile bootstrap replicates with seed 20260807, resampling tasks within vertical and retaining each sampled task's available surface cells.

All 720 manifest rows retain reviewer_status=unreviewed. No licensed medical or legal domain reviewer evaluated the question set or answers. Therefore this study supports source-overlap findings only, not clinical/legal accuracy, safety, or completeness.

The dataset was collected through DataForSEO mixed live and Standard queue endpoints, not through repeated logged-in consumer UI sessions. Endpoint observations were chatgpt: /v3/ai_optimization/chat_gpt/llm_scraper/live/advanced, /v3/ai_optimization/chat_gpt/llm_scraper/task_get/advanced; gemini: /v3/ai_optimization/gemini/llm_scraper/live/advanced, /v3/ai_optimization/gemini/llm_scraper/task_get/advanced; google: /v3/serp/google/organic/live/advanced, /v3/serp/google/organic/task_get/advanced. Returned collection-time model labels were chatgpt: gpt-5-5, gpt-5-6; gemini: 3.5 Flash-Lite; google: not_exposed. In this report, ChatGPT and Gemini mean those mediated surfaces and returned labels; endpoint behavior may differ from consumer UI.

The 16 added niches were selected after aggregate results for four original niches had been inspected. Original and extension observations were collected in different windows and through live versus Standard queue endpoints; vertical is therefore confounded with timing and retrieval mode. Cross-niche results are descriptive.

Scope and reproducibility

Immigration: topic anchors — employment-based immigration, family-based green cards, and naturalization; intent families — Authoritative-source seeking, Comparison/choice, Eligibility/requirements, Local cost, Local provider discovery, and Process/timeline

Personal Injury: topic anchors — car-accident claims, slip-and-fall claims, and wrongful-death claims; intent families — Authoritative-source seeking, Comparison/choice, Eligibility/requirements, Local cost, Local provider discovery, and Process/timeline

Family Law: topic anchors — adoption, child custody, and divorce; intent families — Authoritative-source seeking, Comparison/choice, Eligibility/requirements, Local cost, Local provider discovery, and Process/timeline

Employment Law: topic anchors — wage-and-hour claims, workplace discrimination claims, and wrongful termination claims; intent families — Authoritative-source seeking, Comparison/choice, Eligibility/requirements, Local cost, Local provider discovery, and Process/timeline

Estate Planning & Probate: topic anchors — probate administration, will contests, and wills and trusts; intent families — Authoritative-source seeking, Comparison/choice, Eligibility/requirements, Local cost, Local provider discovery, and Process/timeline

Criminal Defense: topic anchors — DUI charges, felony charges, and misdemeanor charges; intent families — Authoritative-source seeking, Comparison/choice, Eligibility/requirements, Local cost, Local provider discovery, and Process/timeline

Tax Law: topic anchors — IRS audits, criminal tax investigations, and federal tax debt and collection; intent families — Authoritative-source seeking, Comparison/choice, Eligibility/requirements, Local cost, Local provider discovery, and Process/timeline

Business Law for Individuals & SMBs: topic anchors — business formation, buying or selling a small business, and commercial contract disputes; intent families — Authoritative-source seeking, Comparison/choice, Eligibility/requirements, Local cost, Local provider discovery, and Process/timeline

The full exact wording, geography, topic anchor, and intent family for all 720 questions remain in FULL-QUERY-MANIFEST.csv. The frozen estimands and normalization rules are in PROTOCOL-EXTENSION.md; collection and analysis departures are recorded in DEVIATIONS.csv. The artifact source metadata includes the exact file identities and SHA-256 hashes used for this build.

What this means for law firms

Law firms can use this benchmark to see how source overlap varies across sampled client questions and legal niches. It can guide separate measurement of Google visibility and AI citation visibility, but it does not predict rankings, citations, matters, legal accuracy, or service quality.

Further questions

  • Which page and domain overlaps recur in a later frozen observation window?
  • Do observed patterns remain after stratifying by intent family and geography without creating underpowered slices?
  • Which cited pages warrant a separate reviewed qualitative taxonomy, and what annotation protocol would make that classification reproducible?
  • How stable are the observed overlaps after later platform and model changes?

Limitations

All 720 manifest rows retain reviewer_status=unreviewed. No licensed medical or legal domain reviewer evaluated the question set or answers. Therefore this study supports source-overlap findings only, not clinical/legal accuracy, safety, or completeness.

The dataset was collected through DataForSEO mixed live and Standard queue endpoints, not through repeated logged-in consumer UI sessions. Endpoint observations were chatgpt: /v3/ai_optimization/chat_gpt/llm_scraper/live/advanced, /v3/ai_optimization/chat_gpt/llm_scraper/task_get/advanced; gemini: /v3/ai_optimization/gemini/llm_scraper/live/advanced, /v3/ai_optimization/gemini/llm_scraper/task_get/advanced; google: /v3/serp/google/organic/live/advanced, /v3/serp/google/organic/task_get/advanced. Returned collection-time model labels were chatgpt: gpt-5-5, gpt-5-6; gemini: 3.5 Flash-Lite; google: not_exposed. In this report, ChatGPT and Gemini mean those mediated surfaces and returned labels; endpoint behavior may differ from consumer UI.

This is a 20-niche exploratory source-overlap panel snapshot, not a causal study or a performance forecast. Primary estimates include only eligible paired Google Top 20 captures; exact eligible denominators are shown for every estimate. Available-pool sensitivity is reported separately from the strict primary estimates. No-citation AI cells remain NA rather than zero.

The study observes explicitly exposed citations, not every source used internally by a model. URL or domain coincidence does not establish answer accuracy, source quality, endorsement, user attention, rankings, traffic, leads, matters, or patient outcomes. ChatGPT and Gemini surface-specific estimates can use different eligible tasks; their raw difference is not presented as a paired effect. The 95% task-clustered percentile intervals describe sampling variability under the stated bootstrap, not causal uncertainty. Platform models and returned sources can change after capture. Rank-position distributions and source-class claims are outside this report.

The 16 added niches were selected after aggregate results for four original niches had been inspected. Original and extension observations were collected in different windows and through live versus Standard queue endpoints; vertical is therefore confounded with timing and retrieval mode. Cross-niche results are descriptive.

Download and cite

Use the published evidence without losing its context

The public files preserve labels, denominators and scope notes from this version of the study. Downloads are available without an email gate.

XLSX

Analysis workbook

Formatted workbook with the study summary, niche results, task-level metrics, question manifest and data dictionary.

Format
application/vnd.openxmlformats-officedocument.spreadsheetml.sheet
Size
68.2 KB
sha256:b2492630c0da0aad1d63b60d986452353441e8c6468fab9cef70859824cad68a
CSV

Summary results (CSV)

Machine-readable study-level and niche-level overlap estimates with their eligible denominators.

Format
text/csv
Size
2.6 KB
sha256:5acdb8946184a604fac1eb75af5a887182579e8b940f0c859ded2878402df405
JSON

Structured study data (JSON)

The published summary, metadata and nested result records in a structured format.

Format
application/json
Size
11.8 KB
sha256:b9f2e1bead3def86c051e7be23a7900fc42460f4fc97d889970f8ffefbb7c8bf
CSV

Question and prompt manifest

The full US-English question and paired AI-prompt manifest used for this study.

Format
text/csv
Size
152.5 KB
sha256:aa4c93c37dc92c4fe89a057dc3407e1d4a2c096e1a4170f830be13146cf858d4
CSV

Data dictionary

Field definitions, units, denominator rules and interpretation notes for the published tables.

Format
text/csv
Size
6.0 KB
sha256:ea708862db53234e1b15769610b2e95ac045bc8b14b0c6a8f58a0e26be70c4bf
BibTeX

BibTeX citation

A ready-to-import citation record for reference managers and research documents.

Format
text/plain
Size
462 B
sha256:c8e3094d33ab48fb6fa8c8a28cf63a10b1a68502e8866d685e088d399ea80e3e
CFF

Citation File Format

Machine-readable citation metadata in Citation File Format 1.2.

Format
text/plain
Size
646 B
sha256:5d36d4dcb8df349ec81a81f1665087d0e0273e4e803fa89892996169e2d3e9e0
SVG

Common-support comparison figure

Reusable vector figure comparing ChatGPT and Gemini on the same eligible tasks.

Format
image/svg+xml
Size
4.6 KB
sha256:2e6859096d308541b4db306ee965cc22ea2eb00f646ffe757bd5001dd6dd17d4

Cite this study

Yudin, E. (2026). Google and AI Source Overlap Across 8 Legal Niches (Version 1.0) [Data set]. Rotgar Research. https://doi.org/10.5281/zenodo.21850803

Artifact provenance

Verified inputs remain traceable

The published page is generated from the verified report artifact. The build stops if its receipt, SHA-256, niche set or denominators no longer match the approved evidence package.

Artifact SHA-2567ec022ade092492d26c0fc073c5ef319f9d0478fffd5ccfaa09684d3fe4b834e

Review evidence identities
  • Expanded ICP panel paired task metricssha256:9e11fbc71161f3e3b9849f45273c6d83ba528a78c73753b03ec81338258f9933
  • Expanded ICP panel aggregate metricssha256:26024fd79907e43a5a3cfa6dd63b665d846034395f5b63fa7f538ca4fcc3700e
  • Expanded ICP panel task-level AI domain Jaccardsha256:3cfd40580e3659eeb7f332f5598abce611e1efd1ef81ca4a572b0cc942001c37
  • Expanded ICP panel data-quality checkssha256:34d941d5cd2ab029c64936f52d46099ea4667e4515ac9ac203e9ca237032cf79
  • Expanded ICP panel deduplicated sourcessha256:09e2764a31ed9a5b2359d3ecb1cc6d6f0d7c4f516225cd9e61b17386e6a1f4fc
  • Expanded ICP panel paired Google matchessha256:c76097b6cea95f956446e017ced1c8d9825c9e3828b9b001aa214dd86b1783fa
  • Expanded ICP panel analysis summarysha256:8081c495575736e82dc1630dd240282d40a51e712e12082a1dee406772db55ef
  • AI source-overlap protocolsha256:79134959f213e7ad67bd430f679b680bebf741fb27dd3904745a62dcf9dfc421
  • Frozen 720-question manifestsha256:bf9692248628180555a7d95d3b5b85b037ebcaf52480c2a88ece46341f920bc0
  • Study deviations registersha256:6439adae3132037cf0c4419298e32612fd126dcead641bbe4b69c891e89d0744
  • Expanded ICP panel collection summarysha256:489a4f089791a63fcb7e6ef6c8a971de30b31d1cc7eec755cf1f0842fdd2a495
  • Expanded ICP panel endpoint and model run ledgersha256:5453efa3591ad002a5f0821e549bb130e40dcf3268bebb6cba6cce63a1c3fead
  • Deterministic Expanded ICP panel report derivationsha256-input-bundle:23bb060606221774ce71e9e8c0fbb059a4b9c885538d6d79999435948c1f5658
  • Executed Expanded ICP panel report materialization queriessha256:87580b34057e48a3cfcb5e7b1f099c43b690f833f8a26b0a9217fd366930c813
  • Ahrefs AI search overlap studyahrefs-ai-search-overlap-2025-08-11

Free audit

Start with a free law-firm Google + AI visibility audit

The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.

Best fitLaw firms and multi-office legal practices in:
  • Personal injury
  • Family law
  • Criminal defense
  • Immigration
  • Employment law
  • Business + corporate
  • Litigation + dispute resolution
  • Real estate + property
  • Estate planning + probate
  • Tax law
  • Your firm’s current visibility and named competitors
  • The sources AI answers rely on
  • A prioritized list of improvements to implement

Several firms, offices, countries, markets or prospective-client languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.

Free Google + AI visibility audit

Google Search + Maps, Google AI Overviews, ChatGPT + Gemini.

  1. 1Contact
  2. 2Priorities
  3. 3Focus

Step 1 of 3: Contact

Step 1 of 3

Contact details

Step 2 of 3

Audit priorities

Step 3 of 3

Search focus

What are you most interested in?

Do not include confidential client or matter information.

Your request is sent securely to Rotgar.

Public data is sufficient. No call or account access is required. No obligation. Paid work is quoted separately.

We will confirm the scope and that the audit is in progress within 2 business days. The initial report will be delivered within 6 business days.