Prospective-client demand
Queries grouped by practice area, matter type, lawyer, office and stage of choice.
Door 1 · SEO + local
Make the right firm, practice area, lawyer and office easier to find
We connect technical SEO, practice-area and lawyer pages, office information and Google Business Profiles. Organic and local visibility are measured together around the searches prospective clients use.
Outcome
One prioritized system for organic search and local visibility.
Scope is confirmed after the baseline. You see what is included, what depends on your team and how success will be checked.
What you get
Technical audit with impact, owner and success checks
Search demand mapped to firm, practice-area, lawyer and office pages
Google Business Profile audit for the selected office
Practice-area, lawyer and office page recommendations
Structured-data, internal-linking and profile-to-page plan
Google Search + Maps visibility baseline
Prioritized implementation list and measurement plan
Choose when prospective clients struggle to find the right practice area, lawyer or office in traditional Google Search and local results.
Free baseline: The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language. We review the complete website, center the baseline on that firm or office and record organic, local, page and profile gaps.
Ongoing: After the baseline, choose advisory support, joint implementation or implementation by our team. Cadence, offices and ownership are written into scope.
Scope detail
Crawl and indexation: status codes, directives, sitemaps, canonicals and duplicate paths
Firm, practice-area, lawyer and office page architecture
Google Business Profile categories, services, hours and page alignment
Structured data, internal links, mobile experience and priority templates
Local visibility by matter type, search area, device and capture date
Tracking coverage for calls and forms when approved aggregate data is available
Measurement
What we track
Search + Maps visibility
Organic rankings and local exposure by practice area and office.
Enquiry actions
Calls and forms when the firm can share approved aggregate events.
Process
From baseline to recheck
- 01
Baseline
Audit demand, pages, profiles, technical health and visible competitors.
- 02
Priorities
Rank work by expected impact, effort, confidence and business value.
- 03
Implementation
Work with your team or deliver approved changes under a separate scope.
- 04
Review
Repeat the agreed searches and check approved enquiry actions on an agreed cadence.
Working boundaries
What stays clear
- The firm approves jurisdiction-specific wording, lawyer information and every substantive legal statement.
- Distance remains a core Maps factor and cannot be optimized away.
- Rankings, enquiries and signed matters cannot be guaranteed.
- We provide search marketing services, not legal advice.
- The initial audit stands alone. Ongoing work starts only after a separate written scope.
Ownership
Who approves and who implements
Responsibilities, approvals and implementation roles are confirmed in the written scope.
- We own the research, priorities, specifications and agreed implementation.
- The firm retains ownership of its website and Google Business Profiles.
- The firm names the legal, brand and local approvers for terminology, lawyer details, services and office information.
- A client or approved language reviewer can check market terminology before publication.
Method and scope
Continue with the relevant detail
Measurement methodologyHow search visibility and approved enquiry actions are measured→See the report structureThe fields and evidence included in a visibility audit→Pricing and audit scopeWhere the free baseline ends and paid implementation begins→Data securityHow public and client-approved data are handled→
Free audit
Start Google Search + Maps with a free audit
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Best fitLaw firms and multi-office legal practices in:
- Personal injury
- Family law
- Criminal defense
- Immigration
- Employment law
- Business + corporate
- Litigation + dispute resolution
- Real estate + property
- Estate planning + probate
- Tax law
- Your firm’s current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Several firms, offices, countries, markets or prospective-client languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.