Prospective-client questions, queries and prompts tested
Questions, search queries and AI prompts selected by priority practice area, decision stage, market, language and named competing firms.
Audit format
See what the law-firm visibility audit includes
Example outputs show the structure of the report. Client reports remain private.
Free audit output
Six parts of the baseline
Each finding stays tied to a tested query or prompt, a recorded result and its visible sources. The report separates existing strengths from competitor gaps before prioritizing improvements.
Baseline results
Starting results captured in Google Search + Maps, Google AI Overviews and ChatGPT + Gemini.
Sources behind the answers
Firm pages, Google Business Profiles and third-party sites shaping each result.
What already works
Queries and prompts where your firm already appears, plus the pages and profiles supporting that visibility.
Competitor gaps
Queries and prompts where another firm appears and yours does not.
Prioritized fixes
Next action, owner and success check—ranked by value and effort.
Observed result
A directly captured Search, Maps or AI result, or an approved analytics value.
Estimated opportunity
A calculation based on stated assumptions, not a recorded outcome.
Report format
Illustrative values used only to explain the structure of the legal visibility report.
Optional Search Console access
Add Search Console for a more precise firm-specific report
No access is required. Public Google Search, Maps and AI results provide a reliable baseline. Optional read-only Search Console access adds the firm’s actual Google Search performance for a more precise, personalized report.
What optional access changes
✓
Owned Google Search performance
✓
Restricted read-only user
✓
More precise firm, page and market analysis
Free audit
Get a free audit for your law firm
The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.
Best fitLaw firms and multi-office legal practices in:
- Personal injury
- Family law
- Criminal defense
- Immigration
- Employment law
- Business + corporate
- Litigation + dispute resolution
- Real estate + property
- Estate planning + probate
- Tax law
- Your firm’s current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Several firms, offices, countries, markets or prospective-client languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.