Rotgar

Legal practice areas

Different legal problems create different search journeys

Urgency, terminology, location and the information people need differ by practice area. Each audit starts with your firm’s actual services, markets and prospective-client questions.

Get free audit
01

Personal injury

Personal Injury Law Firm Search Visibility

Make the firm visible for the incident, injury and location a prospective client actually describes—not only for a broad personal injury term.

Incident hub → matter page → market or office → lawyer profile → approved intake routeView practice-area scope
02

Family law

Family Law Firm Search Visibility

Build discreet search paths around the family issue, preferred way to speak and relevant market while keeping legal assessment with the firm.

Family situation → approved service → jurisdiction → lawyer and language → discreet enquiryView practice-area scope
03

Criminal defense

Criminal Defense Firm Search Visibility

Connect urgent and research-led searches to the relevant charge, investigation stage, jurisdiction and firm-approved contact route.

Investigation stage or charge → jurisdiction → matter page → lawyer → confirmed contact routeView practice-area scope
04

Immigration

Immigration Law Firm Search Visibility

Organize multilingual searches by objective, client type, destination market and approved legal pathway—not by literal translation alone.

Client objective → individual or business → destination → approved pathway → language and lawyerView practice-area scope
05

Employment law

Employment Law Firm Search Visibility

Separate employee, executive and employer searches before mapping workplace issues to the right service, lawyer and enquiry route.

Employee, executive or employer → workplace issue → service page → lawyer or team → enquiryView practice-area scope
06

Business + corporate

Corporate Law Firm Search Visibility

Translate company stage, transaction and governance needs into a clear path to the relevant service, sector team and business enquiry route.

Company stage or event → corporate service → sector → lawyer or team → business enquiryView practice-area scope
07

Litigation + dispute resolution

Litigation + Dispute Resolution Visibility

Separate dispute subject, client type, forum and market so search systems can connect a prospective client to the right capability and team.

Client type → dispute subject → forum or process → sector and market → team → enquiryView practice-area scope
08

Real estate + property

Real Estate Law Firm Search Visibility

Connect the client’s role, property type, transaction or dispute and property market to the right service, lawyer and office.

Client role → transaction or dispute → property type → property market → lawyer and officeView practice-area scope
09

Estate planning + probate

Estate Planning + Probate Search Visibility

Keep future planning and post-death administration as separate search journeys, each with approved terminology, market and contact routes.

Planning goal or post-death process → approved service → jurisdiction → lawyer → contact routeView practice-area scope
10

Tax law

Tax Law Firm Search Visibility

Separate advisory, transaction and dispute-led tax searches by client type and jurisdiction, then connect each to approved legal services.

Business or individual → advisory, transaction or dispute → tax issue → jurisdiction → teamView practice-area scope
Intent

Start with the legal problem

We map the words prospective clients use before they know the exact practice area or type of lawyer they need.

Local choice

Connect the right lawyer and office

Practice-area, lawyer and office pages are measured together across Google Search, Maps and AI answers.

Firm review

Keep legal wording under firm approval

Your firm approves legal statements, credentials, outcomes, disclaimers and jurisdiction-specific wording before publication.

Free audit

Start with a free practice-area visibility audit

The simplest free audit starts with one law firm or selected office, one priority market and one prospective-client language.

Best fitLaw firms and multi-office legal practices in:
  • Personal injury
  • Family law
  • Criminal defense
  • Immigration
  • Employment law
  • Business + corporate
  • Litigation + dispute resolution
  • Real estate + property
  • Estate planning + probate
  • Tax law
  • Your firm’s current visibility and named competitors
  • The sources AI answers rely on
  • A prioritized list of improvements to implement

Several firms, offices, countries, markets or prospective-client languages can be included without a call. Prefer to discuss the scope? Book a 30-minute call We’ll tailor the audit at no cost.

Free Google + AI visibility audit

Google Search + Maps, Google AI Overviews, ChatGPT + Gemini.

  1. 1Contact
  2. 2Priorities
  3. 3Focus

Step 1 of 3

Contact details

Step 2 of 3

Audit priorities

Step 3 of 3

Search focus

What are you most interested in?

Do not include confidential client or matter information.

Your request is sent securely to Rotgar.

Public data is sufficient. No call or account access is required. No obligation. Paid work is quoted separately.

We will confirm the scope and that the audit is in progress within 2 business days. The initial report will be delivered within 6 business days.